Rísé.ng, a Nigerian company, has raised $150,000 in a pre-seed round as it prepares to establish its operations in the country.
The tech firm claims it wants to revolutionize service delivery by focusing on low-income earners, particularly artisans and vendors who do not have access to digital/online awareness, in order to expand its userbase, as that is where people look for such services, particularly in the post-coivd19 globe.
Rísé.ng, which was founded in 2019 by Olawunmi Oyedeji, plans to develop its pan-African network of markets in the foreseeable future.
Rísé was inspired by ‘Try My Job,’ a reality TV show in which prominent figures swap occupations with their fans for a day, providing a platform for SMEs to exhibit their products and services.
Rísé takes use of this to provide the best selection of artists and vendors for anyone’s day-to-day needs.
It generally gives artisans/vendors who use its platform a dashboard that enables them to advertise and promote their services or products with a secure finance layout that makes their payment effortless and safe, while the user gets to work with an authenticated vendor/artisan who is covered by insurance in case of unforeseen circumstances.
Techbuild’s Take
Technological disruption is sweeping the globe, affecting everything from the way we learn to the way we obtain medical advice and the way people shop.
E-commerce platforms provide customers with a plethora of possibilities for marketing their business and generating traffic, revenue, and leads. All users have to do is look at what’s in their marketing funnel and make the best decisions possible.
Rísé.ng, for example, is focusing on craftsmen and vendors of small companies, particularly those with little or no social media presence.
Online platforms assist gifted rural artists in maintaining their livelihood, whether it is expanding their reach for their works or negotiating a better price for their goods.
The next phase of e-commerce has come, propelled by an increasing number of small firms moving their operations online. A slew of e-commerce start-ups is assisting shops in establishing an online existence and establishing a brand.
It’s simple to rank in the search engines and generate regular traffic to your store if you have an online presence or e-commerce firm. And, over time, with the right marketing and service methods, this traffic can be converted into paying clients for the company.
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