If you are a part of the old school where SEO is still thought to concern itself solely with densities and keywords; that could well be the key factor why you may not be making yourself the Number One on the search results of Google. Although even as of this day, keywords are still taken into consideration by search engines; they have become quite a lot smarter today.
Google bots and spiders now have the potential to do much more than casually fleet through a small number of key locations contained within articles, blog posts and web content, selecting the most apparent keywords and drawing a quick conclusion over quality and relevance of the text under scrutiny. Nowadays, very complex and highly advanced algorithms are used by search engines, which among few other factors also taken into due consideration, are commonly called ‘Latent Semantic Analysis’ or ‘Latent Semantic Indexing’, short for LSA and LSI, respectively.
LSA/LSI underpins the SEO strategies of your business, and is more than likely being cleverly employed by those of your sly business rivals who are smugly occupying far better rankings for their search engine result pages, compared to your own. The question then obviously revolves around what LSI really is and how it can be efficiently deployed within your online marketing and content development in order to accomplish a much stronger reputation and better standing with search engines.
For starter, despite everything you may have so far picked while browsing online information, LSI is certainly not a handy tool of sorts. Moreover, it also doesn’t serve as a direct substitute to your SEO tactics or common keywords. LSI primarily stands for a writing style, and for making use of language, in ways that are more likely to compel the search engine algorithm to deem your content as relevant, ideal and authoritative for SERP top placement. Not only has this popular method been in regular use for a time much before Google, as a matter of fact data has also been perpetually analysed for relevance, patterns and trends, using a much similar method.
Now where language plays its role, LSA takes a web page’s content and starts stripping it of any and every word, including pronouns such as he, she and it; conjunctions such as and, but and because; in addition to the articles such as the, a and an. The text that is now left over is similarly scanned, and its vocabulary further compared to trusted, known information sources on a similar probable topic. For example, a text that is authoritative on carpets has a far greater probability of including words that are similar in meaning to carpet, wool, weave, underlay, fitting, laying, pile, pattern, etc. The list can be further adapted a bit later on, as approved texts continue to keep adding to an overall general understanding of this topic.
In final conclusion, as far as possible, if your major keywords and/or key phrases are notably displayed somewhere at the very top, then closer to the bottom of your blog or article, and once or twice within its top half portion, all things will be just perfect. What’s more, by making use of a broader range of relevant words in context, your content will stand every chance of scoring just as high as you wish it to score.
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