Yudala, Nigeria’s first true composite online and offline retail chain has successfully kicked off its weekly mega sales promotion tagged Mobile Monday yesterday, with top brands including Innjoo, Infinix, Alcatel, HP, Apple and Samsung, among others, carrying the day with huge demands for their mobile devices.
Findings reveal that it was a carnival-like atmosphere for the composite e-commerce company on Monday, with the Yudala website recording massive hits from as early as 6am while heavy foot traffic was noticed at most of the Yudala Experience Stores in various cities as eager shoppers sought to take advantage of the surprise deals and attractive prices on offer for the over 500,000 mobile devices from various Original Equipment Manufacturers (OEMs) which went on sale.
Interestingly, the smartphone segment saw a straight battle between Innjoo, Infinix and Alcatel, with significant spike in demand recorded for the X-Touch, a sleek, trendy and attractively designed smartphone; Infinix Hot Note and Hot 2 as well as the Alcatel One Touch. For tablets, Innjoo clearly led the way as the F3 Tab witnessed the highest demand from shoppers both online and in the various Yudala Experience Stores. Laptops were also a major action centre for shoppers on Mobile Monday, with HP leading the way closely followed by Lenovo.
Speaking on the overwhelming success of the debut edition of Mobile Monday, Head, Corporate Communications, Yudala, Gideon Ayogu, expressed delight with the massive response recorded, while noting that subsequent editions will further position the promotion on the front-burner as the biggest single day sales of mobile devices in the country.
“This is the first edition of the Yudala Mobile Monday and I must confess that we were almost overwhelmed with the massive response witnessed. As early as 6am, orders had started pouring in online while queues were also noticed in some of our Experience Stores. However, we were able to meet the demand by ensuring delivery to all those who placed orders today.
“Although mobile devices are on sale every day of the week at Yudala, it is clear that our consumers have realized the essence of the Yudala Mobile Monday – which is that, every Monday in 2016 is the day to get the best prices and surprise deals on mobile devices from the biggest and most renowned brands.
“We are eagerly looking forward to next Monday’s sales as many of the international OEMs we are partnering with on this promotion will certainly be looking to position their devices to capture a large share of the sales.
“The Yudala Mobile Monday is our own way of offering Nigerians a pocket-friendly means of upgrading from analogue to digital devices and platforms, at a cost that makes sense in line with the current circumstances of reduced earnings.”
Since its entry into the market in August last year, Yudala has expanded the retail space with several innovative strategies including the first ever drone delivery in Africa, Neighbour to Neighbour Mega Deals, Gyming with the Stars series, Monthly Mid-Day Madness and Yu-jara – Nigerias’ largest festive Seasons Sales, among others. Yudala prides itself for genuine products and for being the fastest pay on delivery composite e-commerce company in the country.
