Infinix Mobility has hit a significant milestone in the telecommunications ecosystem. In collaboration with Google, Infinix Mobility released Infinix Hot 2 as the 1st official Android One product with lollipop 5.1 in Africa. In only three years, Infinix Mobility has built a strong reputation in the Nigerian market and globally.
A successful brand is built by people who know the industry; otherwise brand comes and disappears as fast as it comes.
Fact is no company can reach their goals without a strong overview of market. Infinix Mobility understands all the markets she operates in.
About Infinix
Infinix Mobility is a Hong Kong based company with head quarter in Shanghai for its research and development center (R&D) and Paris as design center. Shenzhen the electronic hub of the world is Infinix production center. So, there is no doubt that the success of the company is linked to the fact that she has pretty experienced executives.
Benjamin Jiang, CEO of Infinix, has a bachelor of arts degree from Hefei Technology. This may answer the question why Infinix designs are so trendy, catchy and unique. In 2003, Benjamin Jiang joined Bird Co., Ltd. as Head of project management. The following year, the company was listed in Shanghai Stock exchange.
In 2009 the company received a government subsidy of 14 million Yuan. By 2007, Infinix Mobility CEO joined Longcheer holdings a leading Chinese mobile handset design house as GM of International Business Unit and since 2012 Benjamin Jiang is now CEO of Infinix Mobility.
Finding the right partners at the right time and on the right place is also part of the smartphone manufacturer success.
When Infinix launched the Infinix Zero with Konga.com last year, it made Infinix Zero the No. 1 and best selling online smartphone in Africa.
Nigerian consumers loved the Infinix Zero and bought 150,000 units. Made with superior materials — gorilla glass and sporting an octa-core processor from Mediatek, a HD screen and a 13MP camera with flash LED. The device brought innovation to the Nigerian market. The success in Nigeria was later extended to East-Africa and Middle East.
In November 2014, the smartphone manufacturer set the tone for Christmas with the launch of Infinix HOT.
The device did match Nigerians taste of 5.0 inches screen, pocket friendly and colorful smartphone—yellow, red, white, black and pink — that got into 100 000 hands. The worldwide German statistics institute Gesellschaft für Konsumforschung showed that Infinix HOT raised the bar and surpassed brands like Samsung and Nokia in Q1 2015.
By April, a technology storm hit Nigeria brought about by the innovative minds at Infinix. Bruno Li, country manager for Nigeria, stated
“As a High-tech company, it is our duty to deliver product that brings concrete solutions to the market.”
Infinix HOT NOTE is a smartphone with a 2 day battery life and super fast charging technology (30 min charge 7 hours use) which certainly made it a force to be reckoned with among its contemporaries.
In June 2015, the honorable successor of Infinix Zero series, Zero 2 delivered high specs and premium design, first of its kind on the continent. With its 5 inches HD Super Amoled and an ultra efficient 13 MP camera, Zero 2 brings to Africa bright and sharp vision of the High tech industry. Talking about design, the device weighs only 118g. The biggest surprise is the unique material selected by Infinix R&D. In fact Zero 2 comes with a Kevlar battery back cover that is used in aeronautic equipments, safety and military industry. Kevlar is highly resistive against shock and five times lighter than steel. This time, Infinix decided to launch the device in the most prestigious university of Nigeria, Unilag University.
Bruno Li, Infinix Nigeria Country Manager said “Being closer to our fans and end-users is what makes us understanding the market. We like to interact with our users either online or offline. “
Infinix partnered with Google, Jumia and MTN, three pillars of the High-tech ecosystem. Infinix launched Infinix HOT 2, the 1st official Android One product with lollipop 5.1 in Africa. The device comes with a 2GB RAM which has raised the bar for the market. The operating system will be getting an update to the latest Android version up to two years. With the Hot 2, the largest African operator MTN is offering 1GB data for 500 Naira to fit consumers need in data connection. Finally HOT 2 has break new records with 30 000 units sold online in seconds.
Customer care is the No.1 concern of Infinix Mobility. The company is controlling the space with more than 100 service centers across Africa bringing support to its end users.
From East to West of Africa, users are able to find professional support through service centers. Most products have a 365 days warranty period which enables customers to get premium service from over 400 engineers and technicians. With more than 10,000 distribution channels, Infinix ensures the supply of its devices to millions of Africans across the entire continent. Infinix and its service centers are bringing to African smartphone users what other brands don’t.
