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Following an October 2020 deal that saw Pick n Pay, an international retailer acquire South Africa’s on-demand delivery startup Bottles, the acquisition is finally complete with an official launch for the local retail chain.
The on-demand startup had its first partnership with Pick n Pay in 2018, but since 2016, Bottles have recorded steady growth.
When the South Africa Government banned the sales of alcohol, Bottles had to change strategy by providing delivery on-demand grocery.
Since Bottles repurposed, its app has achieved over 700, 000 downloads and acquiring over 350,000 users on its registry.
The startup provides more than 7,000 products while it delivers on an average time of 90 minutes.
This acquisition will enable the locals to purchase their preferred items online.
This development also shows the success Bottles have acquired over time to gain traction that led to its collaboration with a national retailer.
The new service is available to users across 22 cities in South Africa, with more than 38,000 items to shop in both Bottles products and Pick n Pay’s online store.
During the heat of the lockdown, Bottles according to the founders saw a growth rate of 800% in what appears to be an unusual growth compared to other enterprises that had their hardest hit during the pandemic.
The combined app plans to create a Smart Shopper loyalty programme which will allow its users to gain points and get qualified for discounts, rewards through free data and Smart Price savings.
According to the founders, this new offer will kick off in 2021
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