Intel today announced an initiative to educate and bring more accessible and affordable ICT solutions to Nigerians as part of their continued commitment to the economic growth of Nigeria and the improvement of ICT skills in youth and entrepreneurs in Nigerians, working closely with, Airtel, Diamond Bank, Microsoft, Dell, HP, Lenovo, Asus, Tecno, RLG and Zinox .The objective of this initiative is to help Nigerians better understand how an affordable PC, that has more functionality and features can improve their lives.
According to a new study from Capital One Financial Corp. and Burning Glass Technologies…”Digital and computer skills have become essential for nearly 80 percent of middle-skill jobs, The study found that middle-skill jobs that require digital expertise have been growing at a faster rate than those that do not. They also, on average, offer wages that are 18 percent higher” This is why Intel is leading the Nigerian computer industry and ecosystem to drive this computer adoption program.
This will be a multiyear program that leverages partnerships from both private organizations and the Government to ensure that a Laptop and internet are affordable and accessible to Nigerians from all walks of life. The goal is to expand the laptop and broadband market reach to other states, partnering with Diamond Bank and Airtel to achieve a truly smart and connected Nigeria.
In 2016 Intel is committed to increasing investments to achieve the goals of this program, such as; educate and inform Nigerians on the benefits of a computer, expand and create more opportunities where consumers can experience first-hand the products and leverage programs that will offer consumers a flexible option of payment. Working closely with the Nigerian ICT ecosystem and Government to achieve this.
The combination of Intel’s best processors ever – 6th Generation Intel® Core™ processors – the latest Microsoft* Windows* operating system – Windows 10 – and some of the most innovative yet affordable designs ever from Dell, HP, Lenovo, Tecno, RLG and Zinox was the driving force for these companies to align around an aspirational and educational message for the PC category.
Speaking at a press conference to announce the initiative, Intel’s Regional Director for the Middle East, Turkey and Africa (META), Cigdem Ertem, while highlighting the benefit of PC adoption in growing the economy, stated that the program will further help bridge the gap in innovation and entrepreneurship which in turn fosters diversification.
“At Intel, we are committed to enriching lives through technology but most importantly empowerment through programs that are aimed at equipping people with the right technology skills sets. The joint PC adoption initiative is one of the ways we will urge consumers to pursue their passions and creativity using the latest PC devices powered by Intel® processor.”