Micro-targeting is not limited as an advertising weapon for top-notch industries anymore. It has started to become an integral basis for start-up companies and small businesses too. Micro-targeting works by focusing on those marketing elements that catalyze and multiply the speed of your set-up’s growth.
Let’s have a rundown with the features to use micro-targeting for your business.
The Need and the Background
Social media and apps have become the most significant driving force for any developing company. Every company wishes to be seen on the internet and puts in a lot of efforts for the brand establishment. The traffic generation of a company’s website is largely dependent on the way a company presents itself on the world platform, through the internet. The offline reputation of the company has a lot to do with its impression on social media. The internet is an open market and the biggest one to be precise. Therefore, companies need to be more polished about the way they reach the consumers. The best way to target an audience is through advertisements. Today’s major consumer market belongs to the millennial group, and the quickest way to reach them is by becoming somewhat visible on social media.
Developing sophisticated databases to reach the audience is the first step. Reaching the right audience is the ultimate task. Hence, a good search engine backup is mandatory when it comes to soft promotion. This will help to filter the popular demand, trends, and culture, and you will be able to track a niche audience. It becomes easy to get a good conversion with the right approach. For example, use ideas like placing banner ads on a house for sale on a busy main street. Anyone stuck in the traffic while commuting to and fro from the office will think about buying a house closer to his office after looking at the banner.
Using practical tools which the social media offer is the cheapest way to begin. By that, I am not only talking about the common platforms, but also the updated, sophisticated tools each platform has given us. Make use of Google Posts, Facebook Pixels, Snapchat on-demand, Geo-filters and Twitter Periscope, to name a few. Instagram Stories and Google Duos are slowly becoming trendy. All these versions are popularly used in the start-up community right now. We all know how fashion houses, eCommerce websites, and art hubs are flooding their social media accounts with their products to gain maximum popularity.
Social media is an excellent platform to make announcements or to give updates of the next product to keep the excitement level high among the followers. It builds a sense of curiosity and in return benefits the sales figures. Apple became active on Twitter just a few days before the big Apple Event. Ten on ten marks to Apple for that.
Search Engine Optimization
Search engine friendly, competitive and uncommon keywords begin to bring a new marketplace. Make good use of the impulse shopping psychology of the buyers. You have to make sure that spamming and clogging are not a part of any user experience. Hence, keep your approach simple and precise. Flash sales and mega prizes are the perfect way to nail it. One must learn that from Amazon.
Create a Niche Audience
When you know what kind of audience you want to target, begin with focusing on it. Make this a golden rule. Do not try to impress and please everybody. In fact, you will never be able to do that. The internet is an open space where people from various platforms and ideologies share their thoughts. Hence, it is better, to begin with developing specific interests rather than inviting storm in your cup. Let your mind become your tool for expression, once you can win hearts, reach out to others and express yourself. Remember the lines by Mr. Gandhi, (which stand true even today), “First they ignore you, then they laugh at you, then they fight you, and then you win.”
Latest outcome of Micro-targeting:
A few days ago, Facebook quietly released an app called Lifestage which is mainly focused on teenagers. It is quite similar to Snapchat. So obviously, we will wonder why Facebook took such a step, to begin. Well, the answer is quite straightforward and direct, and something that Facebook is right to do. Yes, it is micro-targeting. It has always been the forte of Facebook to selective chose its audience and then grow rapidly. We all know that Facebook was earlier a campus network and then it engulfed the whole world like a wildfire.
Lifestage is currently, exclusively meant for teens. It is meant for knowing the fellows, sharing information and latest activities among school and college students. Only the time will tell if it can become a dark horse or not.
Finally, it would be safe to say that micro-targeting helps in better focusing on marketing strategies. It will brew a better connection with the audience and help gain their trust. This is the most favorable stepping stone for a business and a gradual expansion later.
Hit a bull’s eye, friends.
Jennifer Warren is Content Curator with Goodfirms.co, a research and review platform for app development companies. She has been helping many small companies establish. She has more than 3 years of experience in extensive project research and has been associated with many websites. https://twitter.com/contactjwarren