Mohamed Rizk and Fredrik Granström are the co-founders of Brantu, an Egypt-based startup aiming to become the North African country’s top eCommerce player.
The company is basically into eCommerce fashion and is pushing to change the narrative when it comes to Egypt’s fashion industry.
Brantu sees themselves as a “fashion pure player” and wants their platform to serve Egyptian customers as the best eCommerce player in the region.
In its strive to raise the bar within the fashion industry, it secured an undisclosed seven-figure amount of funding in a Series A round led by Sawari Ventures.
The funding will be utilised in spurring the growth of the African tech startup, capture market share within Egypt’s fashion and lifestyle industry, and increase the number of products available on the marketplace.
Mohamed Rizk, CEO, and co-founder of Brantu in an official press release explained how the digital fashion marketplace affords local and international designers and brands an opportunity to extend their customer range.
He further explained:
“We are changing the Egyptian consumer habit of buying fashion online. Before Brantu, fashion consumers bought through cross-border websites, facing the issues of long delivery times & customs or local general merchandise platforms whose assortment & appeal do not cater to fashion consumers here.
At Brantu, we are serving millions of fashion shoppers, providing speedy delivery, and also giving trendy products & appealing content to the mass population in Egypt”.
A marketplace for local and international designers
Brantu wants to provide Egypt’s fashion consumers a positive experience by creating a platform that offers fast delivery, free returns, and quality content.
When it took-off in 2019 with a mere three brands and limited funding, Brantu first served as a mobile-first platform with an assortment exclusively for women.
It has now grown to acquire over 20,000 users within its first year.
Today it offers convenient fashion sales and helps fashion brands on the platform with the on-boarding process which is the integration of a new employee into the marketplace.
Sawari Ventures’ senior partner, Wael Amin, explained the essence of what Brantu is doing which should be noteworthy by other digital markets, and certain adjustments made due to the COVID-19 pandemic.
“Brantu is easily the best example of the tremendous acceleration in digital adoption that we have witnessed across all sectors during the pandemic.
We have full faith in Brantu’s management team’s ability to take the company to market leadership.”
COVID-19 did have a huge impact on digital marketplaces. It accelerated online fashion a whole lot, making consumers opt for the digital market in a way of combating the spread of the virus.
Fashion houses even had to switch from their offline presence to the online marketplace for them to keep their customer base and revenue stream.
Featured Image: Mohamed Rizk and Fredrik Granström (Co-founders)
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