OBM, an edtech startup based in Egypt, currently secured a second-round investment in the six-figure range from EdVentures.
Omar El-Barbary and Ezz El-Din Farag established OBM in 2020 to assist pre-university students in choosing their college majors and offering career counseling and coaching programs.
The startup provides these services through a variety of summits and initiatives, among them the Build Your Future Summit (BYF), which attracts thousands of high school students and graduates, and the Education Stakeholders Forum (ESF), a regional summit that draws together essential stakeholders from the government, universities, schools, service providers, and investors with the objective of improving the MENA region’s education sector.
OBM also provides unique initiatives that pair students with top CEOs, who mentor them, give them practical entrepreneurial skills, and assist them in choosing their career routes. They also provide coaching in essential communication and employment skills.
Dalia Ibrahim, the founder, and CEO of EdVentures commented on the investment and said that the company saw tremendous potential in OBM because they serve students and undergrads.
They were eager to have another round of investment in OBM to assist them in further broadening and boosting their services to assist more students and enable them to make educated choices about their futures and to become job-ready.
The new investment from EdVentures, according to Omar El-Barbary, founder and CEO of OBM, is very purposeful for the company’s aspirational growth prospects because it will be used to launch a new application called “Taleb” that will allow the startup to offer expanded services to its users and to fulfill its mission of providing outstanding career advising for Egyptian students.
EdVentures has supported dozens of entrepreneurs working in the fields of education, edtech, and cultural innovations since its founding in 2017.
It has made investments in 13 startups, several of which are regarded as the biggest and most influential in the MENA area.
These firms were successful in enhancing young people’s talents, enhancing learning chances, and enabling educational institutions to operate more efficiently through the use of cutting-edge technical solutions.
Techbuild’s Take
EdTech can help African institutions and colleges growth situation their offerings to increase access to higher education.
This objective will assist give high-quality higher education to communities that might not have had access to it because of the freedom EdTech affords.
Additionally, more people may join, despite how far their homes may be, thanks to the connection of fiber optic lines across the African continent.
Besides, Edtech platforms are beginning to emerge and are providing more services besides education. Students looking for employment can receive training from startups like OBM.
More platforms like OBM are likely to emerge as the Edtech sector gains traction and investors support its growth because the sector has great potential thanks to digitalization.
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