By bringing more users online and enabling enterprises to adopt cloud services, Africa’s internet penetration is improving market connectedness.
As African companies develop methods to cut out intermediaries, simplify costly operational processes, and streamline supply chains, these trends will continue to fuel innovation in the logistics sector.
As such Brimore, Egypt’s top social commerce platform has funded $5 million in Milezmore, Egypt’s first end-to-end logistics service provider, which offers cloud fulfillment, last-mile delivery, and customizable operations solutions.
Milezmore witnessed a significant increase in a year, broadening its infrastructure to a warehousing area of +20,000 SQM, growing its footprint across the country through 15 delivery hubs, handling +15 million pieces, delivering +1 million packages, and attracting +25 fresh clients across various industries.
Mohamed Abdulaziz, CEO, and co-founder of Brimore noted that Egypt has had a disjointed traditional supply chain structure for decades that no longer functions with the advent of newer commerce models, particularly after being hit by a worldwide pandemic.
To overcome this issue, it decided that investing in Milezmore to perform all of the major activities would be the best option.
Brimore’s aim, after all, is to build smart infrastructure for the public, and Brimore’s investment in Milezmore demonstrates that.
Milezmore’s objective is to provide accelerated cloud logistics solutions to assist its merchants to realize high development potential.
Milezmore will be able to massively grow its cloud solutions thanks to the new capital, which will allow it to grow its customer base by 50 times thanks to strong technology, scalable storage, increased delivery capacity, and doubling its crew.
Milezmore’s Managing Director and co-founder, Ahmed El Attar, said the company is delighted to be the only Egyptian startup to offer all three services and serve a wide range of businesses.
He’s seen over the last four years that the traditional supply chain wasn’t designed to tackle today’s problems, and he believes Milezmore was.
Milezmore was able to establish a strong and dedicated workforce in just one year, propelling the firm ahead and achieving incredible accomplishments. This is merely the beginning, and Milezmore is certain that it will soon revolutionize the logistics business.
Techbuild’s Take
Retailers and wholesalers are the two biggest revenue generators for logistics companies. With traditional shopping slowing around the world, trade and logistics organizations are seeking new opportunities to expand their businesses.
Many companies are attempting to enter and grow in Africa, as the continent is expected to be among the leaders in retail growth rates.
Milezmore, a start-up logistics company, has developed technology that removes some of the barriers that have kept transportation costs high.
African e-logistics enterprises play a critical role in lowering transportation costs and delays while also enhancing service quality along transportation routes. The supply chain has been made simple and inexpensive.
Investors are extremely keen on logistics technology that promotes sustainability, as evidenced by the new wave of e-logistics start-ups. With the free trade zone insight.
Private investment in transportation and logistics start-ups represents a substantial movement away from financial services and digitally-concentrated companies and may indicate an opportunity to tackle the logistics sector’s difficulties.
Due to the company’s remarkable expansion, Brimore believed that investing in a startup that handles all of its logistics was the way to go, especially since Egypt’s traditional supply chain structure is still inefficient.
Brimore has been able to adapt to the ever-changing demands of development because of Milezmore, which has been a major driver in the company’s rapid success.
While Brimore was the company’s first foray into the market, Milezmore quickly grew to serve a variety of other businesses.
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