The world marketing landscape is changing, and more and more marketers believe that video marketing will play a huge role in the coming years. According to research, 98% of marketers believe that video will play an important role in marketing over the coming years.
The Google algorithm also is increasingly prioritizing web pages with video, and videos now appear in 55 percent of keyword searches.
If you are a marketer or content strategist, you are missing out if you have still not jumped onto the video marketing wagon wheel. In this article, we’ll share with you 9 awesome benefits of video marketing, so you can start 2022 on a great note.
People prefer video content
Video content is on the rise for a reason, people love to consume content that is entertaining and educating at the same time.
According to Animoto stats, 85% of marketers say that video is an effective way to get attention online.
The attention-grabbing nature of videos is a perfect solution for marketers who are looking to start making video content.
Video content is also easier to understand, is entertaining, inspiring, and easy to share with other people. Any online video editor has made the task of making polished videos fast and easy.
Your videos can build trust
Trust is a valuable asset to every brand. And to build trust, video marketing is a great way. A study done by Animoto shows that 64% of customers are more likely to buy after watching.
Similarly, 90% of customers watching the video helps them decide what, if anything, to buy.
In videos, the customers can see brand personality which makes them trust the brand even more.
Videos that are not only entertaining but provide value to your customers are the best way to foster trust with your customers.
According to a recent survey, 90% of mobile video consumers appreciate product videos, which lead to a significant increase in revenue.
Improve your SEO
Seo is not just about ranking websites on google, SEO works for YouTube videos as well. That means video marketing can help you rank your website on google as well, after all, YouTube is a product of google.
Videos on your website don’t affect SEO results directly. But it gives your website better chances to rank over time.
This is because videos on your website increase dwell time or the time a visitor spends on your website, which is also an important ranking factor for Google.
This means the longer people stay on your video, the higher the chances of your ranking on goggles increasing.
Video appeals to mobile users
Most people prefer to watch videos on their smartphones, because of the on-the-go nature of phones.
So when you make video content, you have a high chance of bigger audiences watching your content.
According to research, 62% of consumers say they prefer to watch video content on a smartphone or tablet.
Increased Conversion Rates
Companies that use video marketing strategies experience higher revenue compared to their competition.
Stats say that the use of video increases a brand’s revenue collection 49% faster from one year to the next, compared to those that don’t. In another, also just the act of putting video on a product page boosts purchases by up to 144%.
Previous research also indicates that when people watch videos they’re 27% more likely to click through the ad and that the conversion rate for a campaign is 34% higher.
Get More Backlinks
Embedding videos into a website, not only does increase its search engine rankings but also acts as a link magnet, providing additional SEO benefits.
Embedded videos will almost triple the number of links back to your website because of the benefits of video marketing.
Backlinks are one of the most effective ways to improve SEO, as we all know. There’s a reason for this; Google looks for domain authority, which is how important a website is seen to be in the discussion.
This, in turn, affects the overall SERP results. Hence, you get a big SEO boost from video marketing.
Your videos show up more in social feeds
The viral nature of social media makes it the perfect ground for videos. Compare it to other marketing channels which require you to do a lot of marketing efforts for customer acquisition, and you will understand the importance of embracing social media.
If your videos get popular on social media, they will gain you, new customers, without you having to spend another penny from your pocket.
Videos help explain a product or an idea
The majority of people find market research helpful when making buying decisions. Nearly half of internet users look for product videos because they need to understand what is available and then choose the best option.
They work well: roughly 80 percent of consumers watch product demos before making a purchase.
Hence, the quality of the video which determines the watching experience of the viewer is crucial.
Using a video editor can greatly improve the quality of your videos, attract more viewers and retain their attention till the end.
Boosts your click-through rate
Reports suggest that when people view video, they’re 27% more likely to click through the ad and that the conversion rate for a campaign is 34% higher.
Just a thumbnail of video content in your marketing email can boost your click-through rate on your email.
So if you want to boost the click-through rate, focusing on video marketing will help you achieve the results.
Don’t miss important articles during the week. Subscribe to techbuild.africa weekly digest for updates.
