West Africa’s biggest marketing communications group, Troyka Group and HotSauce is offering Tech Startups in Nigeria, and other West African countries, the opportunity to participate in the Viva Technology Startup Connect Paris 2016.
Viva Technology Paris is an initiative from the Publicis Groupe, a global leader in marketing communication, and business transformation. The event will host the world’s biggest players in the digital, tech and innovation ecosystem, providing a golden opportunity for networking and collaboration with globally renowned Corporations. It is the dream event for tech startups all over the world.
In a bid to ensure that Nigerian tech startups also get a chance to participate in this grand opportunity, Troyka Holdings, Nigeria’s foremost marketing communications company, and HotSauce, its digital innovation company, will be sponsoring select Nigerian startups that qualify to pitch at Viva Technology Startup Connect event.
Commenting on the initiative, Vice Chairman, Troyka Holdings, Jimi Awosika said that Troyka Group is investing in the technology industry in Nigeria, as it foresees technology as the pilot that will take the economy into a newer platform.
Technology is the backbone of the future economy. The rate of change and the level of disruption driven by modern technology are exponential, hence the reason we cannot afford to shy away from technology.
He added, “As a business, supporting and creating opportunities is very vital to us. By offering our Nigerian Startups a chance to showcase their amazing talents and connect with investors from around the world, the Nigerian digital and technology industry will gain global recognition and relevance” He added.
Also commenting on the initiative, CEO and Co-Founder, HotSauce, Dayo Adefila said that the Viva Technology StartUp Connect Paris can be likened to the Olympics for Startups where only the most forward thinking companies participate and showcase the amazing talents Nigeria has to offer the world.
“Businesses today are facing the dual threat and opportunity that widespread use of technology is creating and for us at HotSauce we are keen to help brands understand how best to utilize the transformative power of human insights and technology, how best to create eco-systems that release new possibilities and make their businesses more future proof. That’s why we consider Viva Technology Startup Connect Paris 2016 as not just a place for Tech Startups to showcase their ideas, but it offers a platform for learning, comprehension and interaction between startups and businesses on one of the greatest platforms on the world stage. We are proud to support this initiative.”
Viva Technology StartUp Connect Paris event is expected to bring together over 5,000 startups with top investors, industry leaders and companies to grow businesses and shape the future.
