One reality that we continue to grapple with is fake news which has fast become a nightmare for both individuals and organizations alike.
The big question: How should organizations manage this menace? What should be the best way to approach this?
On this week’s Tech Trends show, we had an insightful discussion with Adeola Kayode (Marketing Consultant), who explained, in details, the strategies that individuals and organizations can adopt to ensure that they are not caught unawares.
How to be proactive and not reactive because at the end of the day, fake news, if left unchecked, can hurt a brand negatively.
CFA: Adeola, glad to have you on the program today.
Adeola: Hello CFA, thanks for having me today.
CFA: Awesome. How would you rate the value that social media has brought about in society today?
Adeola: It’s huge. Social media has moved away from about five…six years ago, where it used to be.
Channels where people have social interactions or a place where you want to relax, you get away from a bit of work or connect with family, friends and long-lost ones, that you have to have conversations to become a mainstream channel of communication in our society today.
It’s literally the go-to channel where people get information. It’s the go-to channel when people want to reach out to their friends.
It’s the go-to channel where people want to work as well and I think COVID essentially, as well, accelerated that because, of course, when people were on lockdown, work needed to go on.
People needed to still do their businesses. People needed to still reach and connect with their loved ones, and of course, it showed in the numbers of the platforms that essentially were social media communications-driven across the world.
Where, while the entire world stopped, these channels spiked because they became the mainstream channel that people used, and of course, as lockdown is gradually easing out in certain parts of the continent and particularly in Nigeria, has gained a position as a channel where people look to, to communicate with one another.
And for both government and brands, it’s become a primary driving force for communication and engagement.
So, social media has come to become the primary channel of communication.
CFA: Okay. For brands, what are some of the benefits that it has brought to our businesses, brands and organizations?
Adeola: I think it’s done a lot, particularly when you talk about having to reach out to a specific target audience. Social and digital allows you to do that. You can segment the kind of audience that you want to reach.
When you want to reach out to women…(watch full episode here)
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