Some people still shy away from investing their time in new media which includes Information Communications Technology, digital media, social media, Search Engine Optimization, among others.
This attitude could be for either of these two common factors: they simply lack the time desired, or they may not possess the financial resources necessary for hiring experienced and trained professionals in their respective areas of specialization, to skilfully handle these for them.
Yet, it is pertinently so, especially when it comes to your business. Building an effectual online presence is crucial to your online promotion and branding. As a universally accepted principle, there are no two diverse views regarding the vital role executed by a truly strong online presence in increasing your digital influence and broad-ranging reach.
In the world of ICT, digital media, social media and SEO today, it is undoubtedly your online presence that helps garner more leads, hence, conversions, owing to greater brand awareness.
According to a survey recently carried out under the auspices of Forrester Research, as much as 70 per cent of all consumers have a considerably stronger tendency to show greater conviction in brand recommendations through close friends and colleagues.
Now, proceeding to the next step by asking a very simple and rather straightforward question: where would you believe consumers are generally spending more of their prime time when they — Continue Reading
