You have crossed the first hurdle, by launching your start-up and the next step to take, is getting yourself a marketing team that would fuel your effort.
In doing this, you designed a draft for a great job description, shared it with your team, for feedback, all, in a bid to get the best hire.
Suddenly you find yourself doubting the job role of your marketing department. What has gone amiss?
Prior to the advent of the internet, marketing of products and services was not much of a challenge.
All you were required to do, was to hire one, or, two marketers, with some level of creativity.
Nowadays, the narrative is quite different, as analytics, content, design and e-commerce, are now some of the factors, determining how your newly launched company would stand a chance, in a very competitive market.
Why not consider the following tips, before getting your start-up marketing team
Marketing Is Beyond One Department
Your graphics designer, any day, any time, can come up with the best work of art, while your sales representative, can convince, even, the most rigid of potential clients.
No doubt that, you have got wonderful employees at your disposal, nevertheless, one cannot substitute one for the other, neither can one stand, or, work in isolation, for the company to achieve the required results.
A number of departments, within your company, can work hand-in-hand, for your marketing efforts.
For effectiveness in your marketing efforts, you need to combine the input of your design, sales, public relations and digital departments.
All these departments need their own skills, to work effectively; therefore, it is best to get on board, individuals with experience in the different departments, to enhance your marketing team.
Get An Executor
During your interview process, you would likely come across some smart people, whom you can get on board.
Beyond smartness, you need people who can convert laid down strategies, into working actions.
Why do you need to do this? At the initial stage of every start-up, problem-solving, is a big deal and you have to embrace facing the challenges, not just you, but your marketing team.
Get someone on your team, who is poised to answer such questions, as to, what you should do.
You need someone on board, who can build a plan with you and execute it. Doing this would help.
Look For Creative Resources
At the beginning of your start-up, you may not have what it takes, to execute paid ads, therefore, you will need marketers with resources of software and content.
Having freelancers too, that can get you great designs, is not a bad idea.
At this stage, you need to get, as much as possible, all the relevant resources required.
Getting people on board your start-up marketing team, can appear simple, but you must consider getting people, who are sales savvy, while being creative and resourceful, at the same time.
You could consider this growth hacking tips for your start-up
Featured Image: under30ceo
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