Lagos based e-commerce start-up, Pricepally, has secured undisclosed funding, from a German-based firm, GreenTec Capital, to further increase the penetration of the start-up in Nigeria and across Africa.
Pricepally solution, is an e-commerce platform that serves as the central meeting point of farmers, with food items and matches it, with available consumers, which leads to a swift exchange of food items, without hassles.
This solution cuts off middlemen and ensures that foodstuff is easily moved from the farmers, or wholesalers to the consumers.
This move cut off unnecessary costs that might result from the involvement of the middlemen.
The process for farmers, wholesalers and consumers to come onboard on the platform, is very easy, as users only need to login on the website, or download the start-up apps and follow the instructions, (already stipulated on the website/app), on how to register.
After registering as, either, an individual, or business, users will have the option of purchasing food items outright or arrange shared purchases.
Items bought from wholesalers, or farmers are, then, divided accordingly and shipped to each customer, or a group destination.
Users can, also, join Pricepally online community and make friends, while shopping for their preferred items together on the platform.
It takes an average of one, or two days for requested items to be delivered to customers’ preferred location.
“At Pricepally, we are excited about our collaboration with GreenTec Capital.
We see this, as a significant step in achieving our vision of a sustainable food system, for urban African cities.
We are very aware of the huge challenge ahead, but we are, also, very confident in this partnership and we look forward to the future”, stated Luther Lawoyin, Chief Executive Officer, Pricepally.
“At the origin of Pricepally was a deep desire, from a group of people to allow households to access essential and quality food, at a more affordable price”, Maxime Bayen, Senior Company Builder at GreenTec Capital stressed.
Featured Image: greentec-capital
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