With over 150,000 ads and 4.6 million visitors per month, Jiji.ng is a free classified ads site truly meant to serve the Nigerian people. It was founded in Lagos in 2014 and backed by Naij.com which is Nigeria’s most popular news site with 20 million plus visitors and more than 200 million page views a month.
Jiji only took 6 months, after its inception, to emerge as a market leader in free classified sites and is one of Nigeria’s fastest growing online marketplace. There are a number things that made Jiji stand out from the crowd and become so popular in so short a time after commencement. Some of these include:
- Users can post their ads absolutely free!
- Jiji offers a secure platform for both buyers and sellers to sell/buy items
- Ads are not delayed to get published
- Sellers can post their ads with images and move their ads to top of the listings by updating them
- Every user is required to register, therefore, sellers will be contacted by real buyers
- Companies are properly verified to avoid scams
- Ads are also promoted on social media platforms like Facebook, Naij.com and Google
- Jiji focuses on security and issues are resolved in a short period of time
- Buyers can leave their reviews after they have had transactions with the sellers
- Buyers can also report any problems they encounter with sellers
Jiji recognizes scammers as the biggest threat to maintaining the trust of users and has taken appropriate measures to stop them in their tracks. Any user can report a suspicious ad by clicking “something wrong” button and providing relevant details. Users are verified when they create an account so that only real users are able to contact sellers. If there are two requests against a user, that user gets banned immediately.
Jiji has two levels of complaints which are, “Serious,” marked in red color and “Not so serious,” marked by yellow color. If 5 complaints with a yellow badge are lodged against a user, JiJi also blocks the user.
The first request of blocking a user may come from a competitor and that is why Jiji does not block an account immediately. It takes two red flag requests to get an account blocked to make sure there is really something wrong. Jiji also monitors everyday news and comments on different related sites and forums and scammers are also blocked by Jiji when detected.
