Chinese smartphone maker, Huawei, ranks 72 on the Interbrand’s 2016 Best Global Brands report, moving up 16 spots from its ranking in 2015.
This is the second consecutive year Huawei rises on Interbrand’s list since the company became the first mainland Chinese brand to be recognized as a Best Global Brand in 2014.
According to Interbrand, “Huawei is once again a highlight in the 2016 Best Global Brands report and its brand value increases by 18% compared to a year ago.
The Interbrand’s annual report indicates that Huawei is also one of the fastest rising brands in the technology sector, climbing from #88 to #72 in ranking.
Commenting on the new development, Managing Director, Devices, Huawei Nigeria, Leo Jiang said. “We are very proud of this achievement, especially with our improved ranking. This shows us that people all around the world are recognizing Huawei for being able to produce uniquely distinct and brilliant devices. This increases our zeal to continue innovating and providing customers with unmatched user experience”.
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In a statement, Huawei earmarks more than 10 percent of its annual sales revenue to research and development efforts and has established 16 research centers around the world. Among these facilities is the innovation and experience center in Nigeria. This is where consumers can witness global best practice, exchange ideas, and explore business solutions through innovation.
Huawei’s consumer business group has maintained steady global growth. Its flagship products, such as the P9, Mate 8 smartphones, as well as the MateBook, Huawei’s first 2-in-1 laptop, have all seen significant adoption by consumers around the world.
Huawei has become one of the top device brands in nearly 30 countries. The MateBook is now available in dozens of countries, and Huawei shipped 108 million smartphones in 2015, surpassing a hundred million benchmark for the first time. Strong growth in shipment forecasts through 2021 is also reinforcing the company’s position as a leading global smartphone brand.
