Starting a new business is full of challenges that you might be aware of initially. In the contemporary digital era, it is comparatively easier to start and grow your business.
A lot of this can be accredited to the introduction of high-speed internet and the presence of digital channels to market your products and services.
Social media platforms have made it easier for businesses today to connect with their audience and promote their products and services cost-effectively.
However, it is important to know that the competition on these channels is also high, so you need to give your best shot to succeed at acquiring new customers.
You will be surprised to learn that the average attention span of a website visitor today is less than 8 seconds.
This means that if your content is not up to the mark to keep the audience hooked, they will not stay long enough to discover what you have to offer.
It doesn’t matter how great your offering is if you cannot keep the audience hooked to your marketing content.
Over the past few years, videos have proved to be among the most effective forms of content on digital channels. People are more likely to retain the content they see in video form than plain text messaging.
Did you know that people around the world watch an average of 16 hours of video online weekly? Video content has proved to be 1200% more successful than other traditional content mediums.
Over 84% of customers purchase a product or service after watching an explainer video about that product or service.
These video marketing statistics should be enough to help you realize how powerful video content has become and why you must use video marketing to help your startup grow into a successful business.
Importance of using video marketing
In this article, we will show you the most important benefits of using video marketing to grow your startup, with the help of video marketing statistics.
Improves conversion rates and sales figures
One of the most important benefits of using video marketing is that it helps to improve the conversion rate, which ultimately helps to increase your sales figures.
As per a research report, it was found that using a product video on your landing page can increase the conversion rate by 80%.
One can easily create catchy videos using online video editors like InVideo that can be used without professional editing knowledge.
Most of the information that is transmitted to our brain is visual and we tend to retain the visual elements. Videos can also help to increase the engagement rate on various social media channels.
Increase your marketing ROI
The goal of any marketing campaign is to generate as much sales as possible and to maximize the marketing ROI.
Using video marketing for your online campaign can drastically increase your marketing ROI. Over 83% of businesses believe that using videos has helped them improve their return-on-investment stats.
Creating videos can be challenging, but using the right tools can help you easily create compelling video clips within minutes.
There are various online video editors that have a highly affordable plan for startups and small businesses.
Using relevant video content can help you increase your marketing ROI as the target audience will be able to relate to your videos more.
Improves your search engine ranking
Popular search engine platforms like Google love websites that contain videos. Using videos on your product page can help to improve its online search engine rankings.
Videos also help to increase the time spent by visitors on your website and reduce the bounce rate drastically.
As per research reports, a website with embedded video content is 53 times more likely to show up in the top searches on Google.
The leading video search engine platform, YouTube, is also owned by Google; hence, using videos embedded through YouTube can help you to achieve better search engine rankings.
Good search engine rankings will help to boost organic traffic which in turn can help to generate more sales.
Videos appeal to mobile users
Over 90% of customers watch videos on their mobile phones. As more people can afford a smartphone, it will naturally increase the consumption of video content.
YouTube reports indicate an astonishing 100% rise in mobile video consumption every year! In addition to this, smartphone users are more likely to develop a connection with a brand when they watch their video content online.
Using videos can help you reach a wider audience base easily as smartphone users are more likely to watch videos, and the number of smartphone users is only growing year after year.
Video marketing is highly explanatory
When it comes to launching a new product or a service, you need to educate the prospective customer about the functions of the product and how it will be beneficial for them.
Videos are a great way to explain detailed concepts that require demonstration. You can easily show how the product’s functions and what it can do effectively in a video.
This will help to keep the customers interested in what you have to offer, and they are more likely to buy your goods and services.
Over 45% of businesses that rely on video marketing say they have an explainer video on their homepage. Out of these, 83% feel that homepage explainer videos are highly effective in converting new customers.
Over 68% of consumers would prefer to watch an explainer video to learn about a product instead of reading about it.
One can effectively use videos to engage even the laziest buyers online and convert them into paying customers.
Video content is easy to consume and is also highly explanatory; this can help to improve engagement with users and targeted customers. In addition to this, it also caters to the modern-age customers’ need to watch product videos.
Video helps to increase social shares
One of the most important benefits of using video content for marketing is that it helps to increase social shares.
People are more likely to share good video content from their social media handles. This helps to boost organic reach and traffic.
Over 76% of internet users say that they will not hesitate to share a branded video with their friends and followers on social media if they find it interesting.
Increases the click-through rate
Did you know that an introductory email containing a video can help to increase the click-through rate by over 96%!
Another important benefit of using video marketing to promote your products and services online is that it helps to increase the click-through rate.
A higher click-through rate will lead to more traffic and sales for your business.
Live video streams help to create a personal touch
Live video streams have become popular over the past few years on many social media channels like Facebook and Instagram.
One of the main reasons for this growing popularity is that it helps to connect and communicate with the audience in real-time.
It is a more personal way of connecting with the customers, and customers can get their queries resolved in real-time. It is also a good way to promote time-sensitive events and deals to a wide range of customers.
About the author
Ritu Dubey is a Growth Hack Marketing Manager at InVideo. She has previously written and contributed to audience growth strategies, especially in the field of Video Marketing, for publications including Medium, Entrepreneur Magazine, Marketing Director, and much more.
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