For a new product design coming from a startup, gathering an active user base is very important for an effective marketing strategy.
Nevertheless, trying to create a community has turned imperative within the blockchain ecosystem especially the cryptocurrency sector as its adherents are usually digital natives who have created a global community around their most preferred tokens.
In today’s buzzing crypto market, building a community of loyal users is quite more than just increasing your social media followers.
Even crypto enthusiasts gather for a long-lasting and meaningful conversation on a platform like Telegram as compared to Twitter.
However, some startup projects around blockchain have employed innovative ways to build their profile within the blockchain community such that they created a buzz beyond the regular social media spaces.
This piece explores three approaches to take such that you can inspire a cult of loyal followers around your project.
Educate newcomers
When I first came across the concept of blockchain, all I saw was a script of jargon. I am most certain newcomers into your community would also experience the same feeling.
A newbie for instance would come across acronyms and technical concepts that might appear gibberish and these may certainly put them off.
Not to now mention the risks involved when they plan to trade in cryptocurrency.
You can imagine a newcomer wanting to trade in cryptocurrency and has no idea of the buzz words around it.
For this reason and more, startups or other blockchain inclined companies need to offer newbies a well-detailed library to inspire genuine loyalty from them.
It wouldn’t be out of place if a cryptocurrency exchange company create an academy that targets new entries into the world of cryptocurrency.
Users can start to navigate their way from the basics of cryptocurrency to a more complex term like margin analysis.
Do you want to keep a buzzing blockchain community around your followers? Provide them, especially the newcomers with a very detailed and self-explanatory guide.
Conduct a hackathon
Getting to conduct a hackathon is another means of attracting more enthusiasts into your community.
This method is most familiar with tech firms and developers where there is an exchange of incentives and creative contributions.
Pre-COVID-19, hackathons have been held as major parts of blockchain-developer events, but with the advent of the pandemic, quite a number of these hackathons are now running remotely with a good level of participation.
Any enterprise blockchain firm currently seeking innovative input in creating a blockchain-based solution to challenges facing the economy could call for online participation.
You would be surprised at the number of entries you would record. Now the benefit for your community is that asides from the set prize, they would also get to meet up with judges of the hackathon who are specialists in the blockchain ecosystem.
Partnerships with other projects
Partnering with other blockchain projects provides an opportunity to design valuables to your users.
It comes with the added benefit of cross-pollination between your communities.
Integrating and partnering with different blockchain communities can serve as a means to tap into a bigger community of loyal enthusiasts
Taking a community-building method, startups or blockchain firms can build a long-lasting base of users.
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