Google is making improvements to its Terms of Service and making it easier for you to understand.
The changes will take effect on Tuesday, March 31, 2020, and they won’t impact the way you use Google services.
Google wrote some lists when it was just a few years old. From time to time Google revisits this list to see if it still holds true.
Focus on the user and all else will follow
Since the beginning, Google has focused on providing the best user experience possible.
Whether it is designing a new Internet browser or a new tweak to the look of the homepage, Google takes great care to ensure that they will ultimately serve you, rather than their own internal goal or bottom line.
Google’shomepage interface is clear and simple, and pages load instantly.
Placement in search results is never sold to anyone, and advertising is not only clearly marked as such, it offers relevant content and is not distracting.
And when Google build new tools and applications, they believe it should work so well you don’t have to consider how they might have been designed differently.
It’s best to do one thing really, really well
With one of the world’s largest research groups focused exclusively on solving search problems, Google know what we do well, and how it could do it better.
Through continued iteration on difficult problems, Google has been able to solve complex issues and provide continuous improvements to a service that already makes finding information a fast and seamless experience for millions of people.
Google’s dedication to improving search helps us apply what we’ve learned to new products, like Gmail and Google Maps.
Its hope is to bring the power of search to previously unexplored areas, and to help people access and use even more of the ever-expanding information in their lives.
Fast is better than slow
Your time is valuable, so when you’re seeking an answer on the web you want it right away–and we aim to please.
Google claims it’s the only platform in the world that can say its goal is to have people leave our website as quickly as possible.
By shaving excess bits and bytes from our pages and increasing the efficiency of our serving environment, Google has broken its own speed records many times over, so that the average response time on a search result is a fraction of a second.
Google keep speed in mind with each new product we release, whether it’s a mobile application or Google Chrome, a browser designed to be fast enough for the modern web. And we continue to work on making it all go even faster.
Democracy on the web works
Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value.
Google assess the importance of every web page using more than 200 signals and a variety of techniques, including its patented PageRank™ algorithm, which analyzes which sites have been “voted” to be the best sources of information by other pages across the web.
As the web gets bigger, this approach actually improves, as each new site is another point of information and another vote to be counted.
In the same vein, Google is active in open source software development, where innovation takes place through the collective effort of many programmers.
You don’t need to be at your desk to need an answer
The world is increasingly mobile: people want access to information wherever they are, whenever they need it.
Google is pioneering new technologies and offering new solutions for mobile services that help people all over the globe to do any number of tasks on their phone, from checking email and calendar events to watching videos, not to mention the several different ways to access Google search on a phone.
In addition, Google is hoping to fuel greater innovation for mobile users everywhere with Android, a free, open-source mobile platform. Android brings the openness that shaped the Internet to the mobile world.
Not only does Android benefit consumers, who have more choice and innovative new mobile experiences, but it opens up revenue opportunities for carriers, manufacturers and developers.
Featured Image: 9to5google
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