ALCATEL ONETOUCH’s IDOL 3 smartphone was recognized with a 2015 GOOD DESIGN Award by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Center for Architecture, Art, Design and Urban Studies. This is the second time that the company has been so honored.
Founded in Chicago in 1950 by the architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr., GOOD DESIGN covers new consumer products designed and manufactured in Europe, Asia, Africa, and North and South America. One of the main factors for the awards selection is whether or not a product can enrich society and people’s lives through its design.
“We’re extremely gratified that our flagship IDOL 3 was recognized for this prestigious award,” said CW Park, ALCATEL ONETOUCH’s Chief Designer and General Manager of the Global Design Center. “Our best design thinking went into this device and we are pleased that it has been recognized by our peers in the field.”
Elegance in the Minutest Details
Developed at the ALCATEL ONETOUCH Global Design Center, IDOL 3 boasts unparalleled elegance thanks to a series of well-considered design choices, including a slim, 7.5 mm body. The back contour gives the phone a slim edge, which not only looks thin but also enhances the in-hand experience The expansive fully laminated display appears to be one complete surface when turned off, accentuating the IDOL 3’s balanced form.
The designers also paid attention to the minutest details, such as the refined casing, featuring a brushed metal frame with a dual-color diamond-cut effect, which is unique in the industry, and the fine-hairline-brushed back surface. The device comes in three colors: dark gray, metallic silver and soft gold.
Ingenious Design Rocks Even Upside-Down
IDOL 3 offers users a simpler overall product experience in a premium package. One of the most innovative aspects of the IDOL 3 is that users can answer their phone any way they like: the interface always rights itself. The 100-percent reversible interface allows users to answer calls, surf the Web, take a photo and mix tunes right-side up or upside down.
With the upside-down effect came the necessity of keeping the phone perfectly symmetrical. ALCATEL ONETOUCH designers put a lot of effort into creating this orientation-free structure with dual front speakers and microphones.
The Best of the Best
In addition to carefully considered design, the IDOL 3 smartphone is packed with best-in-class components and software, conceived with partners who are leaders in their fields. Award-winning JBL audio with two front-facing speakers and Clari-Fi technology. Technicolor Color Enhance display. And a 13-Mpxl rear camera with a next-generation sensor.
IDOL 3 offers not only the best design, but also premium user experience with the best features.
About ALCATEL ONETOUCH
ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation, one of the largest consumer electronics companies in the world.
