The Nigerian music industry keeps gathering the type of momentum that cannot be compared to that of any other African country, in all ramifications, including economic returns. We are talking about the type of returns that often times make folks like me wonder if we did not made the wrong career choice.
A number of reports estimated the Nigerian music industry to be worth $40m (N11bn) in 2011 and $47m (N14bn) in 2015. By 2020 this figure is expected to double to $86m (N27bn).
A number of Nigerian musicians can be said to have hit it big, probably reaching the climax, but many are still struggling to make a living from music. That does not make it an impossible mission.
The struggles of some musicians especially the upcoming ones are somewhat associated with the level of their popularity in and outside the music industry, and this is often linked to how viral and popular a particular music is. If the music is viral, widely accessible and at the same time, is of good quality, the possibility of making a successful musical career is guaranteed.
Now, the question is: how can musicians, especially the younger ones, start making their music either video or audio reach a massive audience leveraging technology? The word here is leverage; it does not call for total dependence on technology. It only enables you to achieve the primary objective, which is making your music content go viral if appropriately leveraged.
The simple truth is that getting more people to listen to your music is a challenging game for newbies; it becomes worse if your music is below standard. That is one of the reasons musicians need to start understanding latest technologies and its application to beef up the quality of music before aiming for massive circulation.
However, I assume that you must have done your prerequisite assignment such as having a Facebook Fan Page and music that resonates with people emotionally. This should be far from just producing music because everybody is going to the studio now and then.
If you have done some of these, then using technology to make your music viral wouldn’t be a difficult task. All that would be required is to be committed using the tech tools available.
YouTube: The music industry has been reshaped globally following the introduction of YouTube, the most significant video content hosting website. This is a platform upcoming Nigerian musicians should start harnessing better. I can bet that all the musicians know what is called YouTube and adequately have channels.
They are all there, joining the bandwagon. The question is: how are you — Finish Reading on the Punch
