Some few weeks ago, A black man named George Floyd, (a bouncer), was allegedly murdered by a Minneapolis Police officer.
Although, the four police officers involved in the incident have been sacked and charged to court, there has been a global uproar, as blacks across the United States and some other parts of the world are demanding, for Racism to end.
In the wake of this event, #BlackLivesMatter has become a trending topic, across the world and major organisations, i.e. Banks, Retailers, Churches, etc., have already thrown their weight behind this movement, by supporting the Black Community.
Among the big organisations, are tech giants, Apple and Google-owned YouTube.
Apple released an official statement that, in order to support the #BlackLivesMatter cause, it will be giving and supporting black-owned suppliers, through a special fund of $100 million racial equity and justice initiative.
Not only will Apple be providing the support framework of a $100 million, but according to Tim Cook the Apple Chief Executive in a video posted to Twitter, said that Apple will further increase minority representation among the firms it does business with while, also, increasing black application developers and creating an enabling environment that foster diversity and inclusion, within Apple.
“The unfinished work of racial justice and equality call us all to account. Things must change and Apple’s committed to being a force for that change.
Today, I’m proud to announce Apple’s Racial Equity and Justice Initiative, with a $100 million commitment”, stated Tim.
Also unveiling plans to support the #BlackLivesMatter is YouTube, which will be supporting black artists, with $100 million funds.
According to Susan Wojcicki, YouTube Chief Executive, $100 million fund kitty has been earmarked across multiple years on “amplifying and developing the voices of black creators and artists and their stories.”
Wojcicki has postulated that the fund’s first video project, “Bear Witness, Take Action,” will be shown on YouTube at 6:00 pm ET on Saturday.
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