This is the concluding part of the piece started last week.
- Benefits of geolocation and the mobile
Over the past few years, geolocation marketing has received more than what could be said to be its fair share of an ongoing backlash. Platforms that include Facebook Places and Foursquare too have not been spared the rapid fire blasts; with several questions being asked about any real-time benefits driven by check-ins on mobile at a physical location.
While a few likely merits of such geolocation can probably not be denied outright, today’s informed mobile customer would rightfully demand to know if a location he/she has researched is authentically local, before an actual purchase is made. As noted:
- more than 69 per cent or two-third customers normally expect an enterprise to be ideally located in an under five mile radius, while searching the web.
- there are those of course, actually a big 10 per cent, who would be more than happy if the concerned enterprise was actually under a mile distance from them.
- details of store locators on a website as well as a search are definite key factors; what with as much as 71 per cent customers making use of this special feature to pinpoint a location that’s closest to them. — Continue Reading
