Have you ever wondered why that website is not converting, have you realized a drastic drop in traffic on your site. What may quickly come to mind is that something is wrong which you might not have figured out
Smart Phone penetration is on the rise, with over 70% of penetration for the most region. This means that most internet users have a smartphone, and in order to win them, your website should work well for them.
Whether you run an entertainment website, a blog, or an online store, users should find it painless to interact with your content and navigate around the site. So, to make that sale or to get customers to take particular actions that matter to your business, It’s high time you audit your website and make it mobile ready with this 4 essential hacks below.
- Optimize for Speed – Speed is one paramount factor that makes user stay on your website. The faster your site loading speed, the higher the traffic you’ll get. Google survey has it that 53% of mobile users will abandon a website that takes more than 3 secs to load.
Optimize your website speed today, use tools like testmysite.thinkwithgoogle.com and Pingdom tools to make your site load faster. You may be surprised at your site speed score at first but don’t worry little tweak could mean big effect.
- Optimize for Device Size – The adaptability of your website on any device size is also important. Think of it like this, there are several smartphone sizes, with different screen resolutions, such as smartphones, tablets, laptops, and desktops. Let your website fit well on these devices, avoid elements floating.
If you have the budget hire a developer to redesign your site for responsiveness, but if you’re comfortable with web-designs you can head to Progressive Web Apps page, or Bootstrap to learn how you can improve your website adaptability on any device size.
- Optimize for User Experience – User experience is the new cool, whether you run an online fashion store or your blog on news and entertainment, user experience should be one of priority. Mobile users have a painted chronology of which your website should look like.
Example: the navigation pane on the top, scrolls at the bottom of your page, contact details at the upper or lower, newsletter subscription at the bottom of the page, etc. The lists of these conventional arrangements are endless, and you should understand this.
They might seem trivial, but they are powerful and needed. Once mobile users find it difficult to identify and locate this, they just abandon your website for the next competitor.
- Optimize for Search Engine – Why would you want to optimize for a search engine, the answer is why not. Optimizing for a search engine is as simple as optimizing for users. Use appealing Meta-tags to make users click through to your website.
Use Title Tags to tell users what is contained in each page on your site. Provide quality contents to make users stay on your site. Then ensure that your website content is craw-able by the search engine. Use SEO tools like Moz to analyze and improve your on page effort, and Ahrefs to get your off page in place.
All these tricks are the basics and will help improve your website performance as to getting those traffic, but should you need more contribute to getting this done.