Chinese phone manufacturer, Gionee has invested over $10 million in the Nigerian market for its branding activities and has budgeted $12million for 2017, the company has said.
“This year alone, we have invested $8million. When we launched in the market in 2011, we took our time to study the business climate and started spending more in 2014. Till date, we have launched $10million in Nigeria. For next year (2017) our budget for the market is $12million,” Chen Lei, group Chief Executive Officer of the Company had disclose this disclosed this during the launch of Gionee S6s. “Adding that the company which launched in Nigeria in 2011 has invested on over 500 retail outlets across the country”.
Speaking on the target market segment, he said that Gionee products appeal to all strata of the society.
On his part, Someye Habeeb, Head, Marketing, Gionee Nigeria, said “It is not just a brand, but the firm one in the industry. It has broken the record as its phones’ batteries last longer than others. It’s safe with rugged security chips. There are more to this brand which is the unique selling propositions.
Gionee was founded in September 2002 and now among the world’s top 10 mobile manufacturers and a high-tech enterprise that focuses on the R&D, production and sales of cellular mobile devices.
“Our management team advocates for a scientific and standardized enterprise management mode, with a strong sense of innovation. The constant pursuit of professionalism and innovation is the foundation of sustainable development at Gionee”.
Gionee’s R&D Centers are set up in Shenzhen, Beijing, and New Delhi since 2006, the first phase of the project covers an area of 500 acres of the Gionee Industrial Park. Production reached a capacity of 80 million units per year.
Once the entire industrial park is completed and put into production, the Company expects production capacity will reach 80 million units per year, making Gionee China’s largest mobile phone production site.
Gionee has 41 provincial general sales agents and 39 rural service centers with 70,000 cooperation service network, 50,000 special zones and 200,000 counters in China, over 6,000 sales promoters and 4,000 sales counters in India.
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In 2015, the number of the global shipment was more than 30,000,000, as it continues on the strategy to becoming the internationalized supplier of mobile communication equipment and mobile information service and one of the globally influential brands.
Since 2011, the Gionee brand moved rapidly to expand its presence into India, Nigeria, Vietnam, Taiwan, Myanmar, Thailand, Philippines, and so on. Gionee products are currently available in over 50 countries, with exports reaching one million phones per month for oversea markets.
Lei who is not ruling out the possibility of setting up a manufacturing plant in Nigeria in future said that the phone’s signature ”From Smartphone To Smile phone” implies their believe that having a beautiful life comes from sharing happiness with others, anytime and anywhere.
“It originates from the joy of listening to your voice from a thousand miles away; it comes from capturing the moment we hug each other. It sees your smile in the sunshine.
“For a smile, we empower ourselves with technology to create smart products. For a smile, we ensure superior quality by attending to every detail. For a smile, we offer seamless user experiences through constant improvement. We can share every moment of joy in our lives with all those smiling faces,” he said.
