If you have been brainstorming on how to leverage mobile technology to engage your brand audience, make some cash, or even promote your brand, I think you are on the right track.
With mobile technology becoming more and more active for advertisement, content sharing, group chat, and video conversations, brands, business minded individuals, and firms are in dire need for ways to engage with their fans and followers via mobile technology.
However, in spite of the stiff competition from Whatsapp regarding the number of users, the number of monthly active users of the BlackBerry Messenger application in Nigeria still hit as much as 4 million. What this means is that the market is open to anyone, once you can reach out to many prospects using efficient and strategic ways.
“As a platform for mobile marketing, advertising can click out to client’s site directly, or BBM Channel. Broad Channels can host branded content for users to consume. Channels are free for anyone, said Riccardo Pasqualotto, Founder and Sales Director, The Mobi Hunter (the company in charge of BlackBerry messenger services in Africa).
Data shows that 80% use BBM for personal purposes while 20% of users are using the mobile app for business.
“35% of users are on an Android phone and concerning e-commerce, 55% of BBM users in Nigeria have shopped online while 29% have a university education,” adds Riccardo.
Consequently, in promoting your brand and creating engagement, you need to create compelling contents required or expected to be sponsored. These materials aim at to add value. And building engagement will require group chat, sharing of photos and video conversations with the community created.
According to Dídac Lee, FC Barcelona Board Member, Technology Area Director, he said both social media and messaging channels had been a powerful tool for FC Barcelona to engage with our large active global fan base.
“By bringing together Hootsuite and BBM Channels, FC Barcelona team now has a way to bring their Channels content into their social media workflow to expand the reach of a brand and user-generated content. The ability to be more social as an organization is integral to our success, and we expect nothing less”, he added.
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