A good advertisement is as important as good product/service. A good advert is what would get you to that place you want to be, having a valuable product/service and an amazing customer relation are just a plus that would make the customers always come back. But the advert brings them in initially.
What is advertising?
Advertising is a way of communication to convince an audience to taking a purchase decision about a product or service and delivering information to consumers.
This is one of the important tools sellers employ in stimulating demand for goods and services by consumers.
Advertisement is a paid form of non-personal pre-sensation and ideas, goods and services promotion by a sponsor.
It is a process or series of activities required to prepare the message and get it to the target market.
It has gone beyond the times and age of billboards and broadcast media ads.
Digital marketing is a very accessible method and pocket friendly as well, measurable and easily helps navigate and put the audience in segments, reaching your intended audience.
This tool has grown constant and intense competition between organizations.
Great stories told and reaching the audience to keep the brand afloat and popular which makes it first thinking when consumers or audience are in need o that brand category.
It is also a constant reminder of the brand essence and brand value.
The most important and tricky thing about this is how much emotion it sparks from the audience.
It has to have an excellent ability to attract the audience and draw them in using their emotions or engaging their emotions.
You can also make use of trends – trending topics and slangs can be used.
Markets and brands make use of ads to gain consumer brand preference strategically.
Example; Take a look at the Airtel advert ‘The In-Laws’ – takes the form of storytelling and keeps people constantly engaged to know more.
The strategy became to make it into episodes and available on the network’s TV.
You get excited about ‘The In-Laws’ and keep up with the episodes to know what happened to Amaka would go ahead to get the network’s line to subscribe for its TV.
The major impact it always has on audience or consumers is a sense of connection – it is either something they can relate to, something that interests them or something that speaks to their emotions.
Featured Image: theshelbyreport
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