The world keeps evolving at a super-sonic speed, thanks to technological innovation. The Vice Chairman of Toyato, Fujio Cho, said, “If you are not busy reinventing your company, I guarantee you are falling backwards.”
Cho’s comment is galvanising enough for every organisation to eliminate the conventional boundaries that exist in the business value chain.
In many cases, it is apt to say that advancement in technology has made it possible for businesses to gain access to world-class tools and solutions. Several business processes are now being enhanced and automated in the cloud on digital networks, giving such businesses the freedom to freely innovate and re-invent their processes and models.
It is, therefore, imperative for your business to re-strategise with strong consideration for disruptive technologies and tools of the fourth industrial revolution. Here are nine ways to boost your business this year, using mobile solutions:
Automate your business
Business process automation is a sure way to manage information, processes and data with technology in order to reduce costs. Ascend2 marketing automation trends study found that 85 per cent of marketing influencers described their marketing technology strategy as successful and of these, 30 per cent described it as very successful when compared to competitors.
In other words, to improve your sales in 2018, the first step you need to take is to automate various tasks. You can start with automating your outgoing emails including follow up emails, scheduling emails, reminders, blog emails and lead nurturing emails, using mailchimp, infusionsoft and hubspot as a lot of mails go out from your business daily. Automate as much as you can but make sure that the emails still feel personal.
Focus on mobile users
Africa mobile subscriptions and Internet penetration report released by Jumia in 2017 reveals that there are 960 million mobile subscriptions across Africa – an 80 per cent penetration rate among the continent’s population.
Internet penetration is at 18 per cent with 216 million Internet users. While Nigeria’s Internet penetration is much higher at 53 per cent, it’s mobile subscription is similar to Africa’s at 81 per cent penetration (150 million mobile subscriptions). These are where your customers are talking about your brand. You need to meet them there.
Equip your sales team with mobile tools
As the Executive Director, Sidmach Technologies, Mike Olajide, would say, “With increase in broadband penetration, year 2018 will witness increased BYOD (Bring Your Own Device), cloud computing and other enterprise solutions that will unleash industry 4.0.”
Some of the tools required include smartphones, laptops and tablets or phablets. This is crucial in empowering your team for — Finish Reading on the Punch
