A motion television expert is calling on players in the entertainment industry to embrace modern technology to enhance their contents.
According to Moses Babatope, Group Executive Director, Film House Cinema, the industry is capable of promoting African style and culture, as well as bridging the gap between local and international film contents.
Babatope who has directed popular films such as Wedding Party, Taxi Driver and a Trip to Jamaica, made this known to journalists recently.
“Thanks to technological advancement and social media which make the industry to be able to spread message of all the things it means to be a Nigerian.
Nigeria films are now showing more than foreign films, and I think it is worthy of emulation and celebration that this is happening in our time.
With institutional support from government or financial institutions, I think it is such a wonderful time for film business in Nigeria,’’ he said.
He disclosed that the platform had increased significantly beyond the usual cinemas to online viewing of films, noting that this has also improved revenue for the country and organisations.
He said that TV stations had also increased due to digital switchover embarked upon by the Federal Government, which was expected to facilitate more TV stations to acquire more licenses.
“Due to the digital switchover, many TV stations would be more careful about having the right contents for their consumers, which would provide more opportunities for content creators”, the CEO said.
He urged content creators to perform proper assessment on feedback to enable them know how much they could earn on a film whether on cinema, TV or online and at special places like the university environment, among others.
“We have always known that we have big population; we also know that we are a vibrant people who are entrepreneurial in their thinking and spirit,’’ he said.
He urged government to focus more on the entertainment industry; adding that the sector was waiting to breakout in response to the diversification initiative of the government.
“If government gives more attention to the industry, it will grow phenomenally to become a major employer of labour,” he said.
