There is need to urgently tackle the high cost of data services and lack of infrastructure, the two factors which have identified as two major factors affecting content creation in Nigeria, panelists at 2017 Social Media Week have said.
According to them, while those challenges persist, content creators should defy them and tell the Nigerian stories online in a modest way.
Speaking at the SMW, Tomiwa Aladekomo, Service and Strategy Director, Ventra Media, he said there is need to be creative in our story telling “if we are to project Nigeria and indeed the African brand positively to the world.”
Aladekomo, explained that live video was the next step in content creation and development, stressing that people must be allowed to develop and discover contents that are applicable to their situation.
“Live streaming can transform Nigeria’s media landscape if adequately explored and invested in. It is however, still hugely challenged by high data cost and poor infrastructure in Nigeria”, the panelist said.
He emphasized the need for media to build the right team, experiment and put context to stories, saying that publishers should be concerned about creating reliable content and strategies.
In his views, Jadesola Oshiberu, Film Maker and Creative Director, Ndani TV, he said mobiles, especially the smartphones are turning people to global reporters, stressing that live video and streaming helps pass the African message or story across.
In her submission, Nigerian Food and Lifestyle Blogger, Yemisi Odusanya (Sisi Yemmie), affordable data is crucial to getting live streaming work in Nigeria to be able to sell “our stories to global audience.”
The Chief Product Officer, Facebook, Chris Cox, highlighted Nigeria’s status as a hub for innovation and creativity because of its fast-growing mobile technology sector and its vibrant film and music industries.
When Mark Zuckerberg visited Nigeria, one of the requests he heard was for businesses to be able to pay for advertising and other services in naira. In response, Cox said Facebook has started accepting locally issued Nigerian naira cards from new advertisers for payments on its ads platform.
“With 8.6 million people in Nigeria using Facebook on mobile every day, Facebook is a great place for businesses to reach their customers and market their products and services.
