The covid-19 pandemic and its attendant effects have brought business owners out of their comfort zones as they are now warming to the boundless opportunities available in the digital space.
Business corporations now attach more importance to technology and digital marketing tools and platforms to extend their visibility as well as fine-tune customer experience.
Even though the digital era is gaining so much traction and the market situation is regularly calling for the adjustment to the new normal reinforced by the lessons from the pandemic, a great number of organizations are still struggling to understand which technological tool suits their business needs.
Having identified this dilemma among SMEs and startups, the Association of Digital Marketing Professionals in Nigeria (ADMARP), is convening the annual Digital Marketing Summit this December to address these needs and chart the way forward in the new business order.
This will be an avenue to make Digital professionals and corporate individuals make more informed decisions about their visibility and advertising spends.
“With the martech and adtech landscape constantly evolving, marketers may be overwhelmed by which option to choose or understand the different purpose of each platform.
Hence, marketers must be able to ascertain that they are investing in the right marketing or advertising technology solutions that will facilitate greater growth in their organization,” said President of ADMARP, Oti Ukubeyinje, during the unveiling of the Virtual Exhibition plans.
The Exhibition scheduled for December 12, will expose digital professionals to various marketing and advertising tools, how they work, and how they can be effectively utilized to hit the bottom line.
The virtual event will feature four breakout exhibition sessions primarily focused on insights and exhibition solutions, online advertising solutions, owned media solutions, as well as customer experience solutions.
“The virtual exhibition will witness leading brands showcasing how they have successfully utilized digital technologies and tools to provide highly customized experiences and drive excellence,” said a Member ADMARP Board of Trustees, Oluwatobi Adekunle. ”
The Digital Marketing Virtual Exhibition will provide organizations and marketers opportunity to experience the different marketing and advertising technology tools and platforms, understand how they work, and find relevant ones suitable for their businesses,” he said.
Featured Image: Oti Ukubeyinje, President, ADMARP
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