Big corporations are exploiting big data to rake in huge profits. It is an unarguable fact that data, if utilized appropriately, can steer any business towards enhanced profitability and productivity. Sadly most SMEs in Nigeria do not realize this and erroneously believe that Big Data only works for big Corporations. In this week’s ICT Radio Show, CFA sought to open the eyes of SME owners to the untold benefits that can be reaped from exploiting Big Data for profitability and productivity of their businesses.
The guest, Michael Olafusi is a Big Data Analysis Specialist and entrepreneur. He is also the CEO UrBizEdge Limited, and Africa’s Microsoft Excel MVP. Listening to him makes one realize that he is among many things a talented teacher.
In this Show, Michael taught SME owners and executives on how to harness the power of Big Data. In his discussion, you get to understand everything about Data and Big Data; differences, forms, and uses. He then explained what advantages a SME can get from proper utilization of Big Data.
Michael explained that Data affects every aspect of running a SME and offers useful tools that help in making Data benefit a SME. You, thus, get to learn how to use such tools in running your business, managing your business website as well as optimizing your presence on social media.
The ICT Radio Show is aired every Tuesday by 1:30pm on Nigeria Info 99.3 FM. In the show, CFA brings in amazing guests to talk about technology and how you can exploit it for success and prosperity. You can listen to all past episodes on our learning platform, http://learn.techsmart.ng or on Stitche or on iTunes.
Image Credit: http://www.emerce.nl
