With a non-fungible token (NFT) project, financial services company Visa hopes to engage football fans for the forthcoming World Cup in Qatar in 2022.
The world’s most famous sport, art, and technology are being celebrated by FIFA’s payment partner and the cryptocurrency sponsor of the organization.
FIFA’s official payment technology partner, Visa, has revealed the release of a collection of one-of-a-kind digital collectibles featuring famous goals from five legendary football players.
The FIFA official cryptocurrency trading platform supporter, Crypto.com, now offers the Visa Masters of Movement NFTs.
The auction will take place before the 2022 World Cup, which will take place this year between November 20 and December 18.
An engaging pitch at the FIFA Fan Festival in Doha will be where the experience will be brought to life later this month.
There, supporters will also have the chance to create digital art that is inspired by their distinctive moves and turn it into their very own NFT, according to a press statement.
In a statement about the initiative, Senior Vice President and Head of Sponsorships at Visa Andrea Fairchild said that as the FIFA World Cup 2022 draws near, Visa wants to celebrate soccer, art, and technology through the lens of what makes the FIFA World Cup so unique — fervent supporters, legendary players, and for a brief period of time, the capacity to bring the world together in a distinctively connected way.
The project consists of five pieces of art that were published as NFTs and were motivated by goals scored by Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen, and Maxi Rodriguez. Through November 8, supporters can place bids on the Visa Masters of Movement NFTs at Crypto.com.
Steven Kalifowitz, chief marketing officer of Crypto.com, continued, “The FIFA World Cup is one of the most eagerly awaited sporting events in the world, and we are tremendously happy to give fans a new opportunity to participate in this great event.” He emphasized that the tokens made and gathered by the fans will remain on the blockchain indefinitely.
The winning bidders for each NFT will acquire an autographed piece of memorabilia from the featured legendary player in addition to the token in their Crypto.com wallet.
Additionally, Visa said that Street Child United, a U.K.-based charity focused on combating the stigma that street children encounter globally, will receive 100% of the auction’s revenues.
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