More than 90% of B2B marketers use content marketing to convert prospective customers and reach the desired audience.
The global B2B eCommerce market is placed at a value of $12 trillion and this number is said to grow by 17% in the year 2021.
Content marketing tops when it comes to ways by which companies can grow in the B2B eCommerce industry.
Aside from increasing a brand’s visibility, it educates and persuades prospective customers to take action.
If you own an eCommerce business and you have not used any content marketing strategy before, not to worry.
You can get started right away. The good news is; you can choose any out of the 5 I will be listing in the course of this write-up.
Video content marketing is worth the trial
People do not prefer reading texts. For some persons, it is cumbersome and less entertaining, But through Videos, they can connect with the message that a marketer is trying to pass to them.
Video is a trend that is here to stay, and content marketers should not ignore this.
With Video content marketing, a marketer can create and distribute videos to stimulate positive actions.
As a marketer, you need to identify the need of your audience and select the perfect story that your video content should have. Always make sure that your videos resonate with the value of your brand.
With Videos, your content marketing strategy will be well factored in different ways such as;
- Explainer videos
Optimize content with question keywords
You can optimize your content using Question keywords because it educates prospective consumers and gives you an excellent image in the eyes of the buyers.
Platforms, where you can find question keywords, include; SEMrush and Answer The Public.
A content marketer for B2B companies can optimize for keywords by creating FAQ that answers the most commonly asked questions, improve the readability of your content, offer unique content that can be understood easily by prospects, and display relevant product information on the search results.
Leverage the strength of key media players
Content marketing and PR are different sides of the same coin. Your PR and content marketing team can work as a team to achieve the organization’s visibility as well as increase traffic and conversions.
A content marketer can work together with various journalists and bloggers with specific resources like Research, statistics, infographics, and case studies. With this, an eCommerce B2B company can increase sales.
With remarketing, you can target customers or prospects who have visited your website earlier.
You can get more visitors or make an already visited prospect visit your site again.
Branding is also improved which will in turn increase leads and convert prospects to eventual buyers.
People who have previously viewed your site have a higher chance of buying your product. The duo of texts and video can be used for remarketing.
Get influencer’s recommendation
An influencer is one whose personality or personal brand can cause a positive change.
Influencers are opinion leaders. People always listen to influencers because they believe them to always give unbiased judgments to things or issues.
Getting a recommendation from an influencer will help in increasing trust in your business.
All you need to do is to identify the right influencers who have a strong influence on your audience. An influencer’s recommendation is a word-of-mouth kind of marketing strategy that has been proven to generate leads.
Content marketing enables you to build a company-user trust. To be able to effectively market your content in B2B eCommerce, you are required to have a more planned approach.
Finally, make sure you always identify the needs of your customers, create quality content that is specific to their needs and rate the effectiveness of your content.
Also, use the strategies mentioned above to take your B2B eCommerce content marketing to a great new level.
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