Numerous sports leagues and organizations have begun to focus more on their digital strategy as a way to develop new revenue streams since the Covid-19 outbreak.
One of Europe’s most prestigious soccer leagues, Laliga, the Spanish first division, recently declared its entry into the metaverse.
The business formed a strategic alliance that will enable it to highlight events and adventures in Decentraland, one of the first Ethereum-based metaverse platforms.
Vegas City Limited, another business that specializes in developing interactions for the metaverse and virtual worlds, as well as Stadioplus, a team devoted to bridging the sports world with Web3 and the metaverse, will be used by the corporation to help with this mission.
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Laliga expects that by making this change, it will be able to connect with younger viewers who have a stronger connection to these virtual worlds.
The new experiences will be made available in a number of parcels in Vegas City, a part of Decentraland that features sporting, gambling, and entertainment-related attractions.
Stephen Ibbotson, director of franchises and licensing at Laliga, described the collaboration as follows: “It is crucial for LaLiga to keep coming up with new ways to give our supporters the best of the competition both on and off the field.
We will be able to connect with a fresh and important audience thanks to this license arrangement, like Decentraland.”
Agus Ferreira, CEO of the Decentraland Foundation, spoke on the significance of including sports in the metaverse. He expressed that esports presents a fantastic chance to demonstrate the potential of web3 and decentralization.
To bring the league, which has millions of followers worldwide, to the metaverse, his company is thrilled to partner with Stadioplus on its inclusion in Decentraland.
Different metaverse initiatives have also been submitted by other Spanish teams. To consolidate the creation of its metaverse operations, FC Barcelona, one of the biggest teams in the league, established Barca Studios in March.
In August, Barca Studios received a $100 million investment from Socios.com, a fan token startup that had previously cooperated with the team before the debut of its fan token.
Additionally, FC Real Madrid, another Laliga team, submitted a number of trademark applications to safeguard their intellectual property for endeavors in the metaverse.
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