The initiative supports both organizations’ mission to support gender-inclusive economic growth by empowering female entrepreneurs to build sustainable and successful businesses.
The initiative aims to provide capability building training, business support coaching and mentorship to existing early-stage female-led start-ups and businesses and for females intending to go into business.
“Our aim is to provide support and build capacities in terms of knowledge, skills and networks, to access markets and promote innovation through networking, mentorship and a weekly business clinic.”
Speaking on the topics mentioned above are Ezinne Edet and Peter Bassey. Both would be talking on how to create a strong brand identity for businesses, branding strategies for small businesses and getting visual with their brand (a brand style guide, a logo, business cards, a website, etc.)
She is a creative writer and editor who works with writers to find their voice, identify their message, and earn from their writing skills.
Ezinne is the Creative Director of The Write Start, a brand that helps writers achieve their income goals by providing book writing consultations, ghostwriting, content writing, freelance writing, editing, proofreading, training, courses, and other writing services.
She has trained over 1000 writers and intending writers on book writing, creative writing, and brand storytelling.
In addition, she has authored three books, including her latest book Fishing for Words which proffers solutions to the common problems that writers face.
This book was endorsed by The African Writers a writing body that uses innovative and fun ways to impact writers and champion the growth of the literary space.
He is a certified paid media specialist with years of B2b digital marketing experience, a proven record of supporting successful cross-channel marketing programs, and a deep understanding of trending marketing technology landscapes.
Two years ago, Peter Bassey worked with Patnaz Limited as a trainer on the Google Digital Skills for Africa program, where he impacted more than 857 MSMEs and over 8,000 individuals on how they can maximize Google’s products (Google my Business, Google Ads, Google Search Console, Google Maps) and Apps for increased visibility and brand awareness.