Since the arrival of the COVID-19 pandemic, many businesses have been forced to go online and having their staff work from home. Others that could not cope or, whose businesses could not go online, have had to lay off staff, in the first instance and many of such businesses have gone under.
I, recently, had a chat, with Tamzin Lowell-Miller, Founder, Artfundi, on Tech Trends show, on Channels Television, where she shares with us, how she is successfully managing her business, during this period of COVID-19.
CFA: Tamzin, thank you for being on the show today.
Tamzin: It’s my pleasure to be here. Thank you very much for inviting me.
CFA: Awesome. Do you think the world was ready for COVID, as it were?
Tamzin: Certainly not. In some industries, more than others, but it certainly took everybody by surprise. The industry that I’m in, on the one hand, the one that has to do with technology, obviously, we were ready. We were already working from home, so, for us it been much of an adjustment, but for all of our customers, huge adjustments.
Those are our customers in the art world, the art businesses that are used to people coming to the door; coming through their doors to see art exhibitions and going to an art fair, it was a huge shock. A huge adjustment for all of my customers, which has obviously had a huge impact on us, but in terms of the weather, we’ve been working right from the beginning
We’re just two and a half year now. We set out to recruit people, out of choice, to go and get office space in Cape Town and all get into traffic everyday and go to work. I made the decision, not to do that, but that we will work remotely, so, we were already, luckily, set up that way.
We all had our home offices and as you can see, this is my fill-out office and still part of my house.
CFA: Okay, let me ask you. Why did you decide to move your team to a work-from-home kind of setting? What led to that decision?
Tamzin: There are a few reasons. Firstly, I didn’t want to constrain my business to a geographic pool of talents.
The tech that we’re developing is a global tech, so, we can sell anywhere and that would means that, as we grow, we will need to have people in different geographies, speaking different languages. So, the team would, anyway expand to where it can’t be all coming to the office.
So, geographic talent was one thing. If you work from home, you can hire resources that are the best. You’re not hiring resources that can get into the car and come to your office, you’re hiring resources that can do the job. They may live somewhere else and they can just deliver.
The type of work that we do, I wanted that level of talent to be accessible to the business.
You can watch the full interview here