MarketForce recently received an additional $100,000 in funding from Harambeans Prosperity Fund.
This Kenyan retail startup has previously received a pre-Series A funding of $2 million as announced last month.
MarketForce was founded in 2018 by the duo of Mesongo Sibuti and Tesh Mbaabu with the mission of helping brands deliver essential consumer goods and services to end consumers, thereby, bridging the gap in information during distribution, and ensuring that the sales and distribution chain is as efficient as possible.
MarketForce relies on mobile devices to enable agents to record every interaction of the consumer, then, the data gotten from this interaction is then summed up and it is shown on the platform’s web dashboard.
As stated above, the $2 million pre-Series A funding was to facilitate the launch of MarketForce in Nigeria while scaling the RejaReja platform.
RejaReja is a platform that is aimed at reaching out to sales agents, manufacturers, and retailers that operates all over East Africa.
Currently, an additional $100,000 of funding from Harambeans Prosperity Fund has been given to MarketForce to enable them to scale their operations.
One of the co-founders of MarketForce, Mbaabu expressed his delight in the recent funding investment the company received from the Harambeans Prosperity Fund.
He went further to talk about how passionate RejaReja is towards solving problems of the inefficiency of distribution of goods and services to customers by employing digital solutions to tackling these challenges.
Thereby, empowering African businesses to grow and in turn, create more jobs for people and also, improve the lives of their customers.
The retail-tech startup also had previously raised $350,000 in 2020.
Featured Image: MarketPlace Founders
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