AURA, a South African medical and security marketplace has secured a $4 million funding round.
AURA is a marketplace that connects anyone to the closest private and public medical response unit to their location. This can be done through a connected device anywhere, anytime.
Co-founder, Warren Myers addressed the South African response units in a statement saying, “South Africa is one of the countries with the most advanced rapid response industries with the capacity to provide safety to those who don’t have access to it”.
“In an emergency, Aura seamlessly connects people to trusted private or public response resources,” he added.
As of writing, the startup has over 400 million users in its network and is already the leading marketplace of its kind in South Africa.
Earlier this year, the company expanded to East Africa and the United Kingdom (UK), and after securing the Series A funding, are planning on further growth.
Speaking on securing the funding, co-founder Ryan Green said, “Some of the funding will be geared towards hiring top talent to head teams in new regions. We plan to build stronger relationships by offering better value propositions for suppliers in the marketplace”
AURA has seen investments from companies like MultiChoice Group, KLT holdings and Buffet investments.
The CEO, MultiChoice Group, weighed in on its companies decision to invest in Aura, saying that in order to offer services of additional value to its customers, MultiChoice is investing in AURA which it believes to be a scalable and innovative technology platform.
Not only does it enhance our long-term value offering to customers, it also creates jobs due to economic development.
Aura’s technology was born out of the critical need for a more efficient and reliable security industry within South Africa.
Driven by a young entrepreneurial team, AURA looks to make medical and security responses readily available by deploying smart, scalable and disruptive technology.
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