ESET, one of the world’s longest-established IT security specialists, has been enjoying exceptional success in recent years. The company was established in 1992, but its founders started developing some of the world’s first antivirus solutions back in 1987. This strong track record – and equally strong brand recognition among IT-savvy customers – is fueling long-term success.
According to consultants Deloitte, ESET has grown by 274% in just the last five years.
Offering a full range of business and consumer products, 48% of ESET’s customers are businesses: millions of business users worldwide now rely on ESET to secure their data, IT systems and corporate networks.
According to market analysts IDC, ESET is currently the second largest player in the corporate antimalware market. Furthermore, IDC predicts that growth in the business market for endpoint security will outstrip growth in the consumer segment in 2013-2018 (6.3% vs. 4.2% CAGR). Mr Olufemi Ake, ESET’s Country Manager in Nigeria and Ghana added that ESET sales grew by over 32% in 2014 over 2013 and is poised to make the most of this growth with a completely new range of business products whose features will widen its appeal among corporate customers large and small. The new products will be launched the 25th February 2015, and ESET is now looking for more resellers to help it expand further.
Tailored for customers – and partners
At the heart of ESET’s successful growth is its dynamic sales model: the vast majority of its sales are through resellers with an impressive number in Nigeria and Ghana. And with more than 25 years of experience working with them, ESET understands the needs of its sales partners.
According to Mr Olufemi Ake, ESET has over 120 active partners in the region and over 85% of sales generated since the past four years were made through her partners. We currently offer our exciting range of security solutions to over 100,000 SMB and Enterprise users in the region.
ESET also understands that sales partners need comprehensive support to sell what are technologically sophisticated products. It doesn’t expect its partners to have extensive in-house technical IT expertise. ESET Nigeria and Ghana has already has that, and shares it willingly with partners. Mr Olufemi Ake added that it provides sector-specific marketing, sales and training support, as well as co-marketing and co-financing activities through it regional offices.
This approach means that ESET enjoys long-term, stable relationships with its successful sales partners. Just as importantly, ESET’s products are technically excellent and user-friendly. Its products lead the industry in proactive threat detection and have a host of awards to prove it.
For instance, ESET technology has won 86 straight VB100 awards – an internationally recognized standard for detection of ‘in the wild’ digital threats – over more than a decade. That’s more VB100 awards, and over a longer time span, than any other IT security vendor. ESET also boasts a long list of accolades from AV-Comparatives, AV Test and a host of other independent testing organizations – testament to the consistently high performance of its products across all platforms.
ESET also consistent wins user and industry awards.
It was recognized as “Hersteller des Jahres 2013” (Manufacturer of the Year) by CRN, a renowned professional magazine for ICT sector retailers in Germany in the category of IT security.
ESET is the current leader in the Security Software Consumer Satisfaction Survey conducted by the Kadokawa ASCII General Research Institute in Japan – and position it has held for three years running.
In November 2012, ESET won the PCMag Consumer Recommended award in its inaugural year for security suites and stand-alone antivirus products, based on feedback from around 25 million users worldwide that showed ESET was the most recommended company in the market.
Mobile users also applaud ESET’s consumer products. They’ve voted to make ESET Mobile Security (over 1 million installs) a top-rated app on the Google Play Store, with a score of 4.6/5 from 198,343 users.
ESET’s technical prowess and worldwide fan base among IT users translates into an equally loyal following among sales partners.
Selling other companies’ products isn’t easy. To be successful long-term, partners know they need to provide exceptional products and aspire to be a hero to their customers. With decades of experience working with partners, ESET knows this too. It has built an established brand, trusted worldwide, through market-leading products and outstanding support. As it gears up to grow even further, its partners have the tools they need to do the job.
