A start-up, based in the heart of Kenya, MarketForce, whose focus is on the retail-tech ecosystem, has raised the sum of $350k seed funding, from an investment firm, known as ViKtoria Business Angels Network, (VBAN).
The plan, is to further increase the penetration of the services offered and ensure that, the start-up unlock more potentials, for the business thus, creating other streams of income.
The start-up, MarketForce, leverages technology, to enable the best delivery of essential goods and services to retailers and consumers, through the use of mobile devices by field agents, to record all customer transactions, as they happen in the field.
The data generated is, then, funneled and effectively, used it through live web dashboards.
The start-up provides the right/much-needed information that will enable smooth sailing distribution channels and also, create a well-detailed program that is easy to navigate, across the sales and distribution value chain.
The start-up was founded and integrated into the Mesozi Tech Holding Company, in 2018, by the duo of Tesh Mbaabu and Mesongo Sibuti, (both Co-founders, also, happen to own the Cloud9xp).
“2020 has been an incredibly important year for us. After two bootstrapped years of R&D, building the product and testing, across various industries, we are ready to take in external capital”, stated Tesh Mbaabu, Co-founder, Cloud 9 XP and Mesozi Inc.
“Initial customers love our product, so we are ready to aggressively grow our customer base, as we make an impact, in the expansive African retail and distribution economy.
We are focused, on supporting our clients, to sell more, during this difficult time and plan to raise additional capital, within the year, to support our growth efforts”, he further stated.
“The analytics, from such platforms, will be instrumental in distribution optimization, hence, bringing goods to, as close as, possible to the highly-expectant, globally-aware, African consumer market.
The team at Mesozi has proven, to be capable of delivering the product and eager, to exploit the opportunities the sector presents”, Jason Musyoka, Manager at ViKtoria Business Angels Network, (VBAN), stated, while speaking on the development.
MarketForce is under the umbrella of Mesozi that provides integrated business and technology solutions.
Featured Image: disrupt-africa
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