Simpu, a Nigerian B2B SaaS platform that helps organizations provide improved customer interaction experiences through an omnichannel solution, has secured a pre-seed fundraising round of $1 million to support its growth.
Simpu is a company that creates communication and engagement software for organizations. It was founded in 2020.
Its core product is a lego-flexible omnichannel inbox for teams that combines communication channels such as email, WhatsApp, Twitter direct messages, Facebook Messenger, SMS, and website live chat into a single amazing experience.
Businesses can also automate workflows and link a variety of third-party connectors, such as main financial backends, databases, and marketing lists, to combine their siloed data for accurate marketing via SMS and email.
Simpu’s CEO and co-founder Collins Iheagwara stated that the average online firm must integrate at least eight apps daily and as many as 36 apps to achieve some level of sync. Apps that don’t normally communicate or sync well with one another.
Consumers are also using an increasing number of communication apps. Customers want to be contacted through their chosen methods, which presents a significant challenge for businesses.
Businesses have asked Simpu several times how they communicate effectively with their consumers, clients, and friends across all media and apps. That was the chasm for the company.
Simpu has secured pre-seed money from a number of angel investors and early-stage venture capital firms, with the round completing in January after reaching the $1 million milestones.
The company now has over 90 businesses on its platform and over 300 active customers, but it is set to launch fully in May.
For the time being, the firm is only active in Nigeria, but it already has a few international users and aims to grow internationally in the future.
According to Iheagwara, the company makes money by trading monthly or yearly subscriptions to each customer. We’ve made over $80,000 in SaaS revenue since coming out of closed beta in November 2021.
The firm is doubling down on features that its customers enjoy in the hopes of increasing revenue.
Techbuild’s Take
When it comes to handling consumer communication, African firms still have a lot of problems. The majority of communication channels are single-channel platforms, resulting in communications fragmentation.
Organizations can use communication and engagement tools to assess the success of internal communications across multiple media, channels, and communication kinds, as well as the business impact and employee experience.
Having communication channels that serve employees in real-time is the first step in boosting employee interactions.
Meetings, email, intranets, and phone conversations are not the only communication channels available; additional channels that send communications faster, such as app push notifications and business messaging platforms, are also available.
Furthermore, firms of all sizes recognize that communication in the workplace is critical to their performance and development, which is why platforms like Simpu exist to facilitate this.
Organizations can now take advantage of the reach of mobile devices by establishing a communication channel through employee mobile apps.
It allows employees to rapidly communicate with one another and access the information they require on their mobile devices.
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