Today marks a significant milestone as MyShopLauncher proudly announces its official launch, bringing forth a groundbreaking e-commerce platform designed to redefine the landscape for small and medium-sized enterprises (SMEs) in Africa.
According to Statista, the revenue in the E-commerce market in Africa was forecast to continuously increase between 2024 and 2028 by in total 15 billion U.S. dollars (+48.88 percent).
After the sixth consecutive increasing year, the indicator is estimated to reach 45.72 billion U.S. dollars and therefore a new peak in 2028.
A Vision Fueled by Empathy
Founded two years ago, MSL’s inception was rooted in the recognition of the struggles faced by African merchants managing their businesses manually.
The MSL team embarked on a journey that involved extensive conversations with entrepreneurs, surveys, and rigorous testing of theories.
This painstaking process led to the development of a product that not only offers a no-code e-commerce storefront free of charge but also reflects a genuine commitment to the welfare and growth of SMEs.
More Than a Platform: A Caring Community
At the heart of MSL’s mission is a desire to forge connections that extend beyond business transactions. Beyond providing no-cost storefronts, MSL is dedicated to creating real bonds with business owners, offering support, guidance, and the tools needed for success.
This commitment goes beyond the conventional, embodying genuine care and concern for the thriving of SMEs in Africa.
MSL’s Unique Selling Propositions (USPs) – A Platform with Heart:
No-Cost Storefront: MSL offers a no-code e-commerce storefront, empowering merchants without any upfront charges.
Customer Centricity: Beyond transactions, MSL is driven by a deep commitment to understanding and meeting the unique needs of each business owner.
Educational Support: MSL provides free access to educational resources and coaching to accelerate the growth and development of SMEs.
Real Connections: MSL fosters genuine connections, creating a community where business owners are not just clients but valued partners on the path to success.
In an era where commerce often feels transactional, MSL stands apart as a platform with heart, a platform driven by the vision to uplift, empower, and support African SMEs.
As we launch, we invite entrepreneurs to experience not just a product but a community—a community that cares deeply about their success.
“At MSL, we believe that the success of SMEs is not just about transactions; it’s about building relationships, understanding aspirations, and providing unwavering support. Our platform is not just a tool; it’s an extension of our commitment to the dreams and growth of African business owners.” — Akintunde Opawole, Head of Product of MyShopLauncher.
Featured Image (L-R): Akintunde Opawole, head of Product, and Susan Agbor, Head of Marketing, both from MyShopLauncher, during the launch of eCommerce platform for startups and SMEs in Nigeria.