• Latest
  • Trending
  • All
  • Startups
  • Funding
  • Sponsored
Kalenga - techbuild

#BizTrends2021: Musa Kalenga to speak on leapfrogging Tech in Africa

1 month ago
incubme1

Algerian Incubator IncubMe expands across Africa

8 hours ago
Deya

Angolan Crowdfunding Startup, Deya raises Pre-Seed Funding

18 hours ago
Founder Institute
Diool - techbuild

Diool secures $3.5 million in Funding to scale Operations

20 hours ago
Apple Entrepreneur Camp - techbuild

Apple Entrepreneur Camp 2021 opens for Female Founders and Developers

20 hours ago
Envisionit Deep AI - techbuild

‘Our vision is to democratize diagnostic healthcare for Africa’ – Jaishree Naidoo, CEO of Envisionit Deep AI

1 day ago
DEMS Volunteers - techbuild

DEMS Volunteers Network urges Pantami to review suspension of SIM card activation

1 day ago
Termii - techbuild

Termii, a Nigerian CPaaS Startup receives Investment from Future Africa

2 days ago
Kumasi Hive - techbuild

Digital Artist? Register for Kumasi Hive’s Creative Enterprise Program

2 days ago
101 jpg 1 2 1

LakeHub is decentralizing Access to Technology and promoting Youth Entrepreneurship in Kenya

2 days ago
Seed transformation program - techbuild

Apply: Stanford Seed Transformation Program 2021 for African Founders/CEOs

2 days ago
Telecoming - techbuild

Telecoming partners Ounousa to distribute North African Women’s Digital Content

2 days ago
5G - techbuild

Why Telcos should prioritize Efficiency and Sustainability in 5G Networks

2 days ago
Founder Institute Founder Institute Founder Institute
  • Home
  • About
  • Partners
  • Advertise
  • Contact
  • Signup to receive updates
  • en English
    en Englishfr Frenchar Arabicsw Swahilipt Portuguesede Germanes Spanishzh-CN Chinese (Simplified)
Innovation | Startups | Funding | Tech Blog in Africa
Advertisement
  • Home
  • Startups
  • Hubs
  • Funding
  • Women Tech
  • Interviews
  • Blockchain
  • Forum
No Result
View All Result
  • Home
  • Startups
  • Hubs
  • Funding
  • Women Tech
  • Interviews
  • Blockchain
  • Forum
No Result
View All Result
Innovation | Startups | Funding | Tech Blog in Africa
No Result
View All Result
Home General

#BizTrends2021: Musa Kalenga to speak on leapfrogging Tech in Africa

Editor by Editor
26th January 2021
in General
Kalenga - techbuild

Entrepreneur, investor, keynote speaker and author, Musa Kalenga is one of eight speakers at BizTrends2021 online – Towards New Norths & New Narratives on Thursday, 28 January 2021.

With many titles to his name, Kalenga is the CEO of Bridge Labs, as well a shareholder and a board member at The Brave Group and Loxyion Conexyion.

kalenga was the first chairman of the Youth Advertising Board of South Africa in 2005/6 and also currently holds the position of Chairman of the School of Consumer and Information Sciences Industry Advisory Board at the University of Johannesburg (UJ).

He is also the author of Ladders & Trampolines, a book that shares anecdotes and experiences about growing up in Southern Africa, as well as working and doing business all over the continent.

Here is a chat with Musa Kalenga ahead of BizTrends2021 online – Towards New Norths & New Narratives.

Background on technology adoption

As far as I can remember I have always been interested in solving problems for the continent.

Initially this was by ensuring that we used the minds of young people to give a new and fresh perspective. This organically evolved into the use of technology as a means to engage young people and solve problems.

Back in 2009, in one of my first business ventures – Monatefellaz, we conducted some experiential research using closed Facebook groups as a way to engage, track and gather data on young people within a certain research cohort. This was the beginning of my appreciation of the scale and impact that technology could have.

The state of tech innovation in South Africa

Using the Gartner Hype Cycle as a reference, the various industries are at different stages of maturity.

“On average, I think most are between the “Technology Trigger” and “The Tough of disillusionment.”

The technology trigger is super early stage and in fact likely not internal innovation, but innovation forced by external changes in the market – i.e Covid-19.

At this stage, the expectations of technology generally are unrealistic and not achievable.

This stage leads to a flurry of activity and panic-driven decision-making and often ends in tears.

The Trough of disillusionment is the outcome of knee-jerk reactions to innovation and in South Africa, many companies feel “duped” or let down by the promise of innovation.

Opportunities and challenges for tech in Africa

In almost every sector, there are massive opportunities.

“The problem in Africa is about a systematic approach to unlock the opportunity”

Based on the Gartner Hype Cycle, most companies will struggle to capture a market opportunity because of a lack of skill and foresight.

Widening digital inclusion and STEM education in Africa

I think the basics need to be put in place. We need a new crop of educators with a high level of digital literacy skills.

This will transform their appreciation of what technology can do for learners and to enhance the classroom experience.

“STEM remains an important opportunity around the building blocks of a competent population of the future and much more can be done to support alternative ways of learning STEM subjects.”

There is also an opportunity for a narrow, much more intense focus on STEM-only curriculum. There may be an argument of reduced cost and hyper-focus on these core subjects.

Trends on entrepreneurship and investment in the ecosystem

“In marketing and advertising, programmatic marketing, as well as performance marketing, will be increasingly valuable for marketers and brands. Both are areas of marketing that can create and deliver immense value.”

Artificial intelligence across almost every sector is becoming a key topic to debate and discuss. This begins by operationalizing AI in organizations starting with data strategy, but also more importantly – the “softer issues” like ethics in the field of AI.

The biggest challenge facing the marketing and media industry at the moment

A lack of skills in critical thinking, creative and the application of digital literacy.

There is also a gaping hole regarding “policy formulation” with regards to all of the above on industry bodies.

The curriculum that marketing students are exposed to also needs to evolve to meet the new market demands.

Expectations at BizTrends2021 online event

My talk is all about “New ways for New Days”. This is understanding the way is shifting and being practical about the challenges and opportunities that come with it.

Register here to be a part of the event.


Featured Image: Musa Kalenga, CEO, Bridge Labs


Do you have a story that is worth featuring? Get in touch via pr[at]techbuild.ng


Don’t miss important articles during the week. Subscribe to techbuild.Africa weekly digest for updates.

Related Posts

DEMS Volunteers - techbuild
General

DEMS Volunteers Network urges Pantami to review suspension of SIM card activation

1 day ago
Telecoming - techbuild
General

Telecoming partners Ounousa to distribute North African Women’s Digital Content

2 days ago
5G - techbuild
General

Why Telcos should prioritize Efficiency and Sustainability in 5G Networks

2 days ago
defy
General

Defy opens Applications for African Innovators

3 days ago

SIGNUP FOR UPDATES

RECENT

  • Algerian Incubator IncubMe expands across Africa
  • Angolan Crowdfunding Startup, Deya raises Pre-Seed Funding
  • Diool secures $3.5 million in Funding to scale Operations
  • Apple Entrepreneur Camp 2021 opens for Female Founders and Developers
  • ‘Our vision is to democratize diagnostic healthcare for Africa’ – Jaishree Naidoo, CEO of Envisionit Deep AI

PREVIOUS

Join Founder Institute Join Founder Institute Join Founder Institute
ADVERTISEMENT
Innovation | Startups | Funding | Tech Blog in Africa

© 2013-2021 techbuild.africa. All Rights Reserved.

  • About
  • Contact
  • WE-Forum
  • Blockchain
  • Privacy
  • Sitemap
  • Terms

Follow us

No Result
View All Result
  • Home
  • Startups
  • Hubs
  • Funding
  • Women Tech
  • Interviews
  • Blockchain
  • Forum

© 2013-2021 techbuild.africa. All Rights Reserved.

en English
en Englishfr Frenchar Arabicsw Swahilipt Portuguesede Germanes Spanishzh-CN Chinese (Simplified)
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.