Motomatch, a South African local automotive tech startup has created a novel sales platform for vehicular sales and purchase leveraging technology to address the normal processes applied in the automotive sales and purchase industry.
Established in 2019 by Cape Town-based tech entrepreneurs, Motomatch as a next-generation automotive tech platform applies digital technology to assisting customers to buy and sell cars while offering them secure, convenient, and simple car deals.
The operation is quite simple as all car owners only need to register their vehicles with the dealership network and once there’s a purchase interest, customers can source for a replacement of their chosen car on the innovative platform, after which it provides the prices for both cars without extra costs.
Dov Stern, the Director of Motomatch in an official press release, explained how the vehicle sales platform expedites immediate trading.
He said: “Ultimately, Motomatch has the most effective sales conversion ratio when compared with other competing digital platforms, because these rival platforms sell views, clicks, and impressions, as opposed to offering a service that allows dealers to start trading immediately and 24/7 using any mobile computing device (desktop PCs, laptops, smartphones or tablets).”
Founded in 2019 by several Cape Town-based tech entrepreneurs, Motomatch has adapted to the new business order occasioned by the Covid-19 pandemic and aims to expand business frontier leveraging digital technology.
The platform allows consumers to access the dealer network and compare the prices of vehicles for sale.
Consumers can offer their vehicles to the dealer network and if there’s an interest in buying, customers can source a replacement car on the innovative platform. It will then provide prices for both cars without additional cost.
To guarantee the security of purchase, customers are linked with reputable dealers, minimizing the possibility of theft, scams, and non-approved buyers.
The vehicle platform also makes sure that there is user privacy in terms of personal information, for example, it uses auto-blur to protect the license plates of the customer, which is only made available to dealers once a customer picks their preferred dealer to discuss with.
Motomatch has adjusted to the COVID-19 pandemic which has resulted in a significant reduction in vehicle and part sales along with general vehicular servicing, thus reportedly leading to right-sizing and an increase in the security of financial control in the local motor retail industry.
Stern further said that Motomatch is ideal for dealers’ continuity and gives no restrictions. His words:
“From a cost point of view, it’s really a no-brainer for any dealer. The platform allows dealerships to sell a car, with every other transaction being pure profit and no limitations being placed on the number of deals they can make. Our platform is very cost-effective for dealers and provides them with the opportunity to sell their stock and buy in stock.
Thanks to its ability to auto-scale, we are able to onboard dealers without delay and there is no limitation to the number of dealers that can be added to the platform. In addition, we can onboard them at any time and our payment gateway enables dealers to sign themselves up digitally within minutes, and benefit from online training as well as the assistance of our excellent support team if and when needed.”
Dealers can avail themselves of the opportunity to drive their digital footprint and customer reach. The automotive tech startup is known as an extension of the dealership that gives digital sourcing to consumers to score the relevant needs of buying and selling cars.
Expansion and security
The brand has in recent times launched many new features like; ‘Rent to Buy’, aftermarket warranties, and vehicle re-finance options.
WhatsApp and on-site instant messaging are used to facilitate communication between car dealers and buyers, thus proving its engagement in new tech trends to innovate the next generation of vehicular sales.
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