Publishers will be able to use 3D models in their adverts on Meta-owned media platforms (Facebook and Instagram).
This invention will enable any publisher to integrate these metaverse-inspired adverts in their platforms’ feeds, with users able to engage with the objects.
Vntana, a startup that operates as a service provider for other organizations to incorporate their 3D assets in social feeds, revealed the innovation.
Vntana has unique access to Meta’s AR API to connect its services in order to achieve this goal, according to a press statement released by the firm.
“3D advertising appear in users’ Facebook and Instagram feeds just like conventional ads, showing interactive 3D models that clients can tap and interact with – dragging the object around to examine all angles,” according to the press release.
This innovation could be one of the first revenue tactics on Meta-owned platforms to include metaverse-like characteristics. Ashley Crowder, co-founder and CEO of Vntana, commented on this:
For marketers trying to interact with the virtual consumer, 3D and AR technology in online marketing is the next advancement, and it’s a terrific first step into the metaverse.
She went on to say that this publication could help to democratize the ad space on these platforms, as more businesses will be able to reach out to potential customers.
Customers will also profit because they will be able to see a more realistic model of these things in a 3D, metaverse-like view.
Chris Barbour, Director of Augmented Reality Business Development & Partnerships at Meta stated: “For retail and e-commerce firms, 3D and AR open up new marketing possibilities, enhancing customer interaction from the point of purchase.”
Horizon Worlds, Meta’s main AR software that provides users with a variety of metaverse experiences, is still unmonetized.
This technology could be utilized in the future to allow Meta to monetise these locations and integrate adverts from various sponsors.
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