Meta has announced the establishment of a designer digital clothes shop in its metaverse, where users would be able to buy clothing for their avatars.
The company is confident that apparel and other accessories will become a key component of users’ identity representation, leading them to spend money on digital clothes that can be worn across all of Meta’s platforms, including Facebook and Instagram.
Businesses have begun to integrate businesses like clothes in the metaverse, an option and digital take on our globe, to profit on the revenues that metaverse consumers’ urge for expression can bring.
One of these startups is Meta, which currently revealed the debut of the “Meta Avatars Store,” a digital clothes store that would enable customers to adorn their metaverse avatars in clothing from various brands.
Also read, Exploring Digital Fashion in the Metaverse
The store, which will be accessible for Meta’s avatars on Facebook, Instagram, and Messenger this week, will include digital designs from Balenciaga, Prada, and Thom Browne, and will be accessible for Meta avatars on Facebook, Instagram, and Messenger. The prices for each available clothing piece have yet to be published.
Meta’s wager is simple: the company is confident that as the metaverse expands in the future years, so will the demand for these digital things. That’s why, beginning this year, the company shifted its focus to a metaverse-based business.
Mark Zuckerberg, the creator, and CEO of Meta, indicated that digital commodities will be a vital method to express yourself in the metaverse and a major driver of the creative economy when asked about the significance of these objects.
He also stated that he is looking forward to adding additional businesses and bringing this to VR as soon as possible.
With VR, Zuckerberg is most making reference to Horizon Worlds, Meta’s main metaverse program that is only available to Meta’s Quest VR headset owners. Users of the platform are likely to actually wear these digital things in Horizon World as well.
Specialists predict that Meta’s journey to attract users into the metaverse would be difficult. Zuckerberg is aware that this early foray into the metaverse will be costly.
In May, he predicted that the corporation will lose a large amount of money over the following three to five years as a result of the shift.
However, Metaverse may unwittingly become the great equalizer of fashion by bringing unlimited choices to the fashion world.
Owing to the widespread availability of designer brands thanks to digital fashion. Additionally, internet fashion shows provide the public with unprecedented access and visibility into the industry.
Fashion firms can use Metaverse to not only grow their audience and wow their customers with amazing experiences, but it can also assist them to be more inclusive. From anywhere in the world, anyone can participate in many fashions.
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