In the last few days, the lifting of the Twitter ban has been the talk going around town.
Many people have expressed their happiness in various ways, while many who have never left the space, thanks to the widely used Virtual Private Network (VPN), are now able to use the social media platform without utilizing VPN.
The ban was a setback for many Twitter influencers and content creators but the bigger blow is the setback it had on businesses in the country thereby affecting the economy.
As soon as the ban was implemented, the country’s economy recorded a loss of $1.45 billion according to reports.
Another reports states during the suspension, the country lost over $600 million in revenue in just 100 days.
As technology continued to improve, brands took advantage and many of them launched on social media platforms of which Twitter alone boasted over 20 percent of businesses in terms of advertising, contracts, exposure and generally creating economic growth for the country.
As a result, Twitter became the third most used social media platform according to NOIpoll in 2019.
When it comes to visibility, attention, and marketing, Twitter is the place. With the ban lifted, many businesses, brand influencers on Twitter, and content creators can bounce back again.
With the ban lifted, Nigerians should look forward to massive growth in the digital economy.
This is because many entrepreneurs who couldn’t access the VPN system will definitely go back to advertising on social media platforms and fostering their visibility in the digital world with a welcome back to e-commerce on Twitter.
The micro-blogging platform is the place to be when it comes to visibility, attention, and promotion. Many businesses, brand influencers, and content providers will be able to relaunch now that the ban has been lifted.
Also, the country’s digital economy will certainly grow, as entrepreneurs who couldn’t afford a VPN would likely return to advertising on social media platforms and enhancing their digital presence.
This would help the country’s digital economy by registering Twitter as a legal organization that must pay taxes, which is a positive method for the country to boost its digital economy.
Companies and brands are ready to begin Tweeting about their products and services, and Twitter users are ready to begin making requests.
Twitter is back, digital marketing is about to get better. Businesses are about to take over the space once again to improve the digital economy of the nation.
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